Lucy Introduces Extended Size Range
Manufacturing
Lucy, the Alameda, Calif.–based activewear brand, is launching a new extended-size range.
Football Pro Terrell Owens Launched Prototype 81
Prototype 81
Former NFL player Terrell Owens launched a new luxury activewear collection during the recent run of the MRket trade show at the Javits Center in New York.
Pokémon Go Craze Luring Shoppers to Stores and Malls
Retail
The marquis sign outside the Urban Outfitters store in downtown Los Angeles carries a curious message. It says: “There’s a Pikachu in my soup.”
Next Stop for Streetwear Brand: Hotel Rooms & Lobbies
Retail
At the W Hotel in Hollywood, guests can order apparel and accessories from LA brand ADBD, which are delivered like room service.
Guerilla Atelier: Ultra Luxe Store Grows in Arts District
Retail
Carl Louisville spent a career on retail on Los Angeles’ affluent Westside, but in 2011 he decided that opportunities lay east. He opened the ultra-luxe boutique Guerilla Atelier in the Skid Row–adjacent Arts District in downtown Los Angeles.
Old Fame Tries Something New
Old Fame
After starting a career in fashion design and leading a surfwear company called Old Fame, Steven Esterley was dying to try something different.
Miami Swim Week: San Lorenzo
Cruise 2017
San Lorenzo’s barely-there bikinis and one-pieces were rendered floral and feminine for the Spring 2017 line, which was showcased on the runway on July 17 at the Lycra Swim Salon at the W South Beach hotel during Miami Swim Week.
Miami Swim Week: Gottex
Cruise 2017
Celebrating its 60th anniversary, Gottex introduced its Cruise 2017 collection on July 16 at the W South Beach hotel during Miami Swim Week with a mix of the brand’s classic style elevated with bold metallics and racy silhouettes.
Miami Swim Week: Hammock
Cruise 2017
This year’s Hammock runway show—held July 15 at the W South Beach hotel during Miami Swim Week—was a departure from the standard romp.
Miami Swim Week: ViX by Paula Hermanny
Cruise 2017
Rich, burnt colors, animal prints, and stripes were present throughout ViX by Paula Hermmany’s Spring 2017 collection, which featured swimsuits, accessories and ready-to-wear resort pieces on the runway at Funkshion Miami Fashion Week on July 15.
Miami Swim Week: Lee+Lani
Cruise 2017
Los Angeles–based swimwear brand Lee+Lani debuted its 2017 line at a runway show on July 15 at Funkshion Fashion Week during Miami Swim Week.
Artist Collaboration Makes for Colorful Sandals and Shoes
Fashion
California footwear maker Sanuk collaborates with the "Queen of Collage" to make brightly hued sandals and boat shoe.
Slippers for the Sophisticated Set
Kevyn Wynn wants you to slip into something glamorous—ideally a pair of her “cocktail slippers.”
Miami Swim Week: Cruise 2017
Cruise 2017 swim season is underway in Miami Beach with a packed line-up of swimwear runway shows and trade shows.
Forever 21 Opening in Romania With Franchisee
Forever 21, the Los Angeles–based fast-fashion retailer, is hoping to open its first store in Bucharest by this fall.
Volcom Launches Jeans and Chinos Fit for Skateboarders
Fashion
For its Fall/Winter collection, Volcom develops a blue jeans with the help of the Cone denim mill in North Carolina.
Off-Price at Majors Show to Bow at CMC in September
Trade Shows
The California Market Center is launching a new trade show focused on the off-price market.
Active Collective Expands to NY, Swim Collective Shifts Dates
Trade Shows
Activewear trade show Active Collective will expand to the East Coast in January.
Balenciaga to Rodeo
French fashion house Balenciaga opened its second American flagship at 353 N. Rodeo Dr. recently.
Au Courant: Social Change By Boutique
Kelly Fielding took an extended break from Los Angeles' fashion rat race to go backpacking in South America and work in a women’s shelter in India. At the women’s shelter, clothes were made for export and Kelly had an Eureka moment. She could work on changing the fashion business and help people, if she sold clothes from places like the shelter and artisan co-ops around the developing world. She will produce a grand opening party for boutique Au Courant - which sells these fair trade clothes - on July 19.














