SWIM/SURF
Quiksilver Women's x Club98 Capsule Celebrates Female Surf Community
By Dorothy Crouch | January 21, 2022
Celebrating the female surf community, the QQuiksilver Women's x Club98 Capsule was recently released as a collaboration between the Huntington Beach, Calif., brand and the global organization of ocean lovers.
Ace Rivington Brand Introduces T-Shirt Collab Project With Adriano Goldschmied
After more than six years in business, the Santa Barbara, Calif.-headquartered Ace Rivington label announced its first brand collaboration.
Buttercloth Aims To Keep Cool With Icy Cotton
There's a lot of ways to stay cool during a heatwave. Danh Tran of the Buttercloth brand recommends putting on one of his brand's Icy Cotton shirts.
New Anti Social Social Club Collection to Benefit Boys & Girls Clubs of Metro Los Angeles
On July 4, to support mental-wellness initiatives that benefit local youth, Los Angeles streetwear brand Anti Social Social Club will launch a collaborative collection with Boys and Girls Clubs of Metro Los Angeles.
ThirdLove Seeks To Build Diversity in Executive Ranks With The TL Effect
ThirdLove recently announced The TL Effect. The program is aimed to support new, consumer-focused companies run by women of color.
Hi-Tec Venture Series’ Hoodie With Built-in Mask
The hoodie has served as part of uniform for youth in the past decade, a billboard for brand slogans and art, and, with the new Hi-Tec Venture Series of performance apparel, the hoodie is fashion that features a built-in mask.
Pantone Colors for the Shelter-in-Place Set
The COVID-19 pandemic has had such a far-reaching impact that it even changed the way that Pantone delivers its statements on colors to use in fashion.
DTLA Independent Boutiques Start To Reopen
Retail has been slowly opening after the COVID-19 shutdown. A wave of reopening includes downtown Los Angeles fashion boutiques which were looted a month ago.
Gap Inc. Partners with Kanye West on Yeezy Gap Collection
Gap Inc. announced that it has partnered with entertainer Kanye West on a Yeezy Gap collection that will debut in 2021.
Vans Throws Virtual 2020 Grad Night
Since the COVID-19 pandemic cancelled crowd gatherings including high school graduations, the Costa Mesa, Calif. - brand decided to get into the virtual grad night business.
Levi’s Jen Sey Produces Documentary 'Athlete A'
Jen Sey, senior vice president and chief marketing officer for Levi Strauss & Co., achieved prominence through her work with the San Francisco-headquartered denim giant. She also recently added the distinction of documentary producer to her resume.
Fashion Week San Diego Announces Diversity Fund
During the last month, organizations and companies all over the United States have sought out meaningful ways to support creatives in the Black community and other underrepresented groups. Recently, Fashion Week San Diego announced its own initiative to support these fashion creatives.
Canvas Malibu Talks on Race and Retail
The George Floyd protests have opened a wide-ranging public discussion, and the conversation has reached into retail and fashion.
GUESS? Incorporates Colores with J Balvin Collaboration
Complementing the March 19 release of J Balvin's album "Colores," Guess recently unveiled its Guess x J Balvin Colores collection.
#BringBackRetail Initiative Started by Anaheim, Calif., Company
On June 17, Direct Edge Media Inc. announced its own aid program for its friends and partners in the action-sports world that are beginning to emerge from COVID-19 shutdowns.
International T-shirt Day on June 21
International T-Shirt Day will be celebrated on June 21, as the 13th observance of the versatile and ubiquitous wardrobe staple.














