Back to profile

Sarah Wolfson

Stories by Sarah

Tease photo

Fred by Fred Segal: Denim Rooted in Los Angeles Culture

Fred by Fred Segal

For the first time since retailer Fred Segal opened its doors in Los Angeles in 1965, the famous Fred Segal name will appear on an apparel line: Fred by Fred Segal.

Tease photo

Year of Ours: Athleisure as the New American Sportswear

Year of Ours

Los Angeles–based Year of Ours wants to put its mark on women’s sportswear with an in-house production facility and made-in-America craftsmanship.

Trends are High at Swim Collective

Trade Shows

Swim Collective returned to the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, Calif., for an Aug. 8–10 run that drew a sizeable crowd and an expanded exhibitor base.

On and Off the Court With P.E Nation


Australian-born activewear brand P.E Nation was conceived as a performance line that can translate into any lifestyle. The athleisure line launched in March in Australia and recently made its U.S. debut with its third collection, titled “All Sports.”

Tease photo

Agenda Goes Back to its Roots in Long Beach

Back in the LBC

Energy was high during the July 29–30 run of action-sports and streetwear trade show Agenda, held at the Long Beach Convention Center in Long Beach, Calif.

Tease photo

Summer Ready with House of Harlow 1960 x Revolve

House of Harlow

House of Harlow Creative Director and pop-culture icon Nicole Richie celebrated her collaborative project with Revolve clothing on June 2 at theRevolve Social Club on Melrose Boulevard in Los Angeles.

Tease photo

LA Market Draws Western Retailers Looking for Everything from Immediates to Resort

LA Market

Business was surprisingly good during the June 6–9 run of Los Angeles Fashion Market despite a schedule that overlapped with several other regional markets as well as the California primary election.

Tease photo

For Better, Not Worse: Apparel With a Purpose

Apparel With a Purpose

With every For Better, Not Worse (FBNW) shirt sold, a bag of groceries goes to a child in need.

Tease photo

Rokit: Skate Meets Street Basketball


Rokit menswear line is a Los Angeles–based lifestyle brand that bridges the subcultures of skate and street basketball.

Tease photo

Grlfrnd Denim: Revolve Denim Has a Vintage Look With a Contemporary Fit

Grlfrnd Denim

E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year.

Tease photo

OC Mix: Regional Trade Show Bows in Irvine, Calif., With Contemporary, Swim Brands

OC Mix

A small group of Southern California fashion and accessories labels hosted OC Mix, a mini trade show held April 18–19 in a space within the Irvine, Calif., headquarters of Z Supply LLC.

Tease photo

Yeba: From Contemporary to Contemporary Activewear


Fashion veterans Cedric and Yves Benaroch, the creators of 2B Free clothing, made a mark with Hollywood’s celebrity sensations in early 2001. The heavily graphic loungewear of 2B was a precursor to the debut of their new line, Yeba, which stands for “You’re Everything Beautiful Always,” and exclusively launched on their website in March.

Tease photo

Staud Clothing: Customizing with Accessibility and Quality in Mind

Custom Built

Staud clothing is a customizable luxury line that takes women virtually to the design table.

Tease photo

Giejo: Sustainable Fashion With an Edge

Swim New Resource

Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.

Tease photo

Hackwith: Swimwear That Embraces All Shapes

New Swim Resource

When Lisa Hackwith launched her swimwear company, Hackwith Design Co., in 2013, she had a mission to produce quality, sustainable, locally made clothing.

Tease photo

Varley Activewear: European Sophistication Meets California Style

Varley Activewear

The husband-and-wife team behind the line Varley, Lara and Ben Mead, split their time between the U.S. and Europe, which gives the London-born, California-inspired luxury lifestyle brand the sophistication of London and the ease of California.

Tease photo

James Cox Knits: Kits for Men’s Knits

Men's Knits

James Cox is looking to put knitting needles—and knit menswear designs—into the hands of home knitters with a collection of knitting kits.

Electric Family Apparel With a Do-Gooder’s Edge

New Resources

Graphic tees—specifically, street, skate and athletic wear—have had an impact on the apparel industry. Whether T-shirts are mass-produced as part of the fast-fashion trend or cut from quality fabrics, there always seems to be a place for them in the market.

Tease photo

Revolve Clothing Stands Up to Cancer

Revolving Clothing

Fashion for a good cause was at the forefront at the Revolve Clothing Stand Up to Cancer benefit at the Paramour Mansion in Los Angeles.

Tease photo

Eve Denim: Inspired by Vintage, Made in L.A.

Designer Profiles

Native New Yorker Adelaide Bourbon moved to Los Angeles in 2008 and had the good fortune to meet and work for Joie co-founder Serge Azria just as he was launching his Equipment label.

Re/Done: Denim Repurposed


Last July, founders Sean Barron and Jamie Mazur spearheaded Re/Done vintage denim.

Eco-Friendly Activewear: Wear It to Heart


The opportunity to interact directly with the activewear community provided Los Angeles–based activewear brand Wear It to Heart valuable customer feedback, which helped the company launch its wholesale business.

Tease photo

Active Casual to Extreme Sports

Breathe by Body Glove

Body Glove’s activewear brand, Breathe by Body Glove, has grown rapidly since it launched in late 2014 and is now sold at independent surf, swim and yoga shops across the U.S. as well as large specialty retailers.

Tease photo

Karma Activewear: Taking Yoga From Hot to Haute


When Nasim Tyab launched his Karma activewear brand in 2002, his goal was to “capture the spirit, beauty and athleticism of yoga” in a clothing collection designed specifically for practitioners of Bikram yoga.

Tease photo

L.A. Made, Accessible to All

Mark and Estel

Music has been at the heart of the Mark and Estel brand since it was launched in 2005 by Mark Tango and Estel Day.

Tease photo

Ethereal Designs

Vivian Chan

Vivian Chan dresses women in feminine clothing adhering to structure and clean lines. Her collection combines splashes of color with subtle pastel hues in billowy skorts, short to long full skirts and deep V-shift dresses.

Tease photo

Luxury From Fit to Fabric to Finished Details

Lezard Swimwear

A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.

Tease photo

Big Star: European Heritage, Los Angeles Design and Environmental Philosophy


Established in 1974 in Europe, Big Star denim has been Los Angeles–based since Koos Manufacturing picked up the line in 2003, first as a licensed brand but now as one of Koos’ company-owned trademarks, which also include AG Adriano Goldschmied.

Tease photo

Made in LA Lingerie Is Just the Foundation

Noe Undergarments

When twin sisters Bonnie Rae Boyes and Shelah Jean founded Noe Undergarments last year, they wanted to create a line that would fit in both lingerie stores and contemporary boutiques.

Tease photo

Luxury Basics and LA-Made


Lanston is a Los Angeles–based luxury basics collection made from ultra-soft fabrications.

UPDATE: The Influence: Celebrity Style, Millennial Shopper


Fashion enthusiasts often turn to celebrities and musical icons for style reference. And in a time and age when a majority of shopping is done over the Internet, it seems a sensible idea to combine the two elements and establish a shopable celebrity-style database.

The Influence: Celebrity Style, Millennial Shopper


Newly launched e-commerce site The Influence uses celebrity images and makes their outfits accessible by a simple click of a button.

Tease photo

Menswear-Inspired Contemporary Collection for the Rebellious Dreamer


Taking inspiration from the strength and romanticism of Shakespeare’s passionate character, the Los Angeles–based team introduced Capulet, clothing for the edgy, rebellious, dreamer type. This eclectic, carefree spirit fits the prototype of the LA woman.

Tease photo

Comfort, Confidence and Summer Memories

Lime Ricki

When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.

Tease photo

A Brand Between Land and Sea

Manglar Swimwear

Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.

Tease photo

Creative Cooperation

Malu Swim

Venezuelan-born sisters Maria and Lucia Rivas were inspired by fashion since they were young, and the two moved to the United States to continue their education at the Art Institute of Fort Lauderdale in Florida.

Tease photo

Menswear Trade Show Has an Alternative Vibe

Fashion and Insight

A new menswear show called Fi3 took flight at Barker Hangar at the Santa Monica Airport, but it had a different twist.

Tease photo

Expanding from Accessories to Apparel

Melody Ehsani

When Melody Ehsani turned from law to fashion, she wanted to capture a niche within the market for hip hop–inspired jewelry, which soon caught the eyes of musicians such as Rihanna, Erykah Badu and Alicia Keys.

Tease photo

California-Made T-shirts


Laura Glover designs understated knit tees that combine both comfort and style into one. Her Los Angeles–based brand, Daydreamer, features soft tees that combine effortless, California style with a rock ’n’ roll, bohemian vibe.

Tease photo

Revisiting Vintage

Lily Ashwell

Los Angeles–based fashion designer Lily Ashwell creates demure, 1940s-inspired pieces with an understated sexiness. Her collections are dress focused but also include separates—dungarees, skirts, tops and knits.

Tease photo

Denim Report: Where Horse Meets Horsepower

Triarchy Denim

Siblings Adam, Ania and Mark Taubenfligel make up Triarchy, a Los Angeles–based denim brand that combines the form and grace of equestrians with the edginess of motorcyclists.

Tease photo

California Contemporary With a Focus on Prints

d. RA

After years designing for brands and re­tailers such as Patterson J. Kincaid, SNT Workshop, Arden B and Lucky Brand, Diana Ra wanted the full creative autonomy and freedom of launching her own fashion line.

Tease photo

Scandinavian Design in Downtown Los Angeles


Swedish design emporium Austere recently opened in a 5,000-square-foot space in downtown L.A. that was once the garage for a 1920s-era department store.

Tease photo

Comfort Meets Luxury


Joan Oh, designer of Evleo, started a luxury women’s contemporary line focused on leggings. The sought-after bottoms were quickly picked up by style icons such as Alessandra Ambrosio, Gwen Stefani, Emily Blunt, Cara Delevingne and Heidi Klum.

Tease photo

Unconventional Eco and Made in LA

Annie and Jade

Designer Annie Le pays homage to her Vietnamese heritage in her clothing line, Annie + Jade. The collection uses eco-friendly fabrics and an ethical manufacturing process to introduce an unconventional spin to eco womenswear.

Tease photo

The/End Clothing

A New Beginning in Menswear

The Los Angeles–based The/End offers a fresh perspective to classic menswear silhouettes with attention to detail, fabrics, texture and form.

Tease photo

Sechung Designs

A Nod to the 1960s

The Spring/Summer 2014 women’s line Sechung combines stylish mod pieces with a rocker edge.

Southern California Fashion Schools Include Accessories in the Mix

Several design schools in Southern California—including Fashion Careers International, Fashion Institute of Design & Merchandising, Art Center College of Design and Woodbury University—are training their students in the techniques and the craftsmanship that go into making handbags and footwear and incorporating the students’ designs into graduate projects and runway shows.

Tease photo

Luv Aj: From Jewelry to Leathercraft

Designer Amanda Thomas built a following for her jewelry line, Luv Aj, among retailers such as Fred Segal, Nordstrom, Shopbop, Madison, Lisa Klein and Urban Outfitters since it launched in 2005. For Thomas’ latest chapter of the Luv Aj brand, the designer turned to leather.

Tease photo

FIDM Gala: Fashion, Costumes, Cadillacs and Chairing Styles

The Fashion Institute of Design & Merchandising presented its annual Debut runway fashion show at Barker Hangar in Santa Monica, Calif., on March 22 to an audience that included industry insiders, FIDM alumni and faculty, as well as city notables and donors to the FIDM Scholarship Foundation.