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Rhea Cortado

Stories by Rhea

Self Edge Gets a New Union Special

Denimheads, you are an addicted and obsessed rare breed indeed.Self Edge denim, which has stores in New York, San Francisco and Los Angeles, just scored a "new" vintage Union Special 43200G chainstitch machine. Because Self Edge is for the...

Not Camera Shy On North Robertson and South Robertson Blvd

Robertson Blvd: Where girls wear their party heels to go shopping. Lots of photographers were scouting for cool outfits and found plenty here in front of Intermix.South Robertson Blvd was a street scene runway on Fashion's Night Out. Walking...

It's Carine's World

Carine Roitfeld in Rick OwensIn Carine Roitfeld’s “World” everyone is as polished and outstandingly beautiful as a Barney’s window display mannequin, literally. The ex-editrix of French Vogue, Roitfeld was the guest editor and...

Spirithoods meets The Muppets. Fireworks Erupt at Their Perfect Union

It will be like finding a sunken boat in a swimming pool. A whole watermelon in the fridge. Sprithoods new collab with The Muppets will make “a surprise appearance during New York’s Fashion’s Night Out.” Wherever they surface, they cannot not be seen....

So You Need a Typeface?

photo via Felt and Wire Shop A roadmap to your typeface destination. Because the font you need for your lookbook cover is most definitely going to be decided after answering “Gouda” or “Emmenthal” when it comes to...

Rhythm Packaway: More Than Meets The Eye

Part Transformers and part presto-expando camping tent, Rhythm’s Spring ’12 Packaway Travel series of clothes fold into their own back and front pockets. The idea was to economize precious carry-on satchel space, (we assume because they’re saving the...

Tovar: Dressing Out of a Suitcase

Between designing in Los Angeles, sourcing materials in New York and Hong Kong, babysitting production in Hong Kong, and taking two requisite out-oftown holidays per year, Terence Yeung spends a lot ...

Quality Peoples Makes Quality T-shirts

The surfers/artists behind Quality Peoples clothing did what most people working in a Dilbert comic dream of: “quit their jobs and moved to a foreign culture,” Ed Fladung to Mexico and John Esguerra to Hawaii. In fresh graphics, their...

Two Figs: Loungewear Fit for Full Busts

As a fitter at Alla Prima lingerie in San Francisco, Deb Figge knew firsthand that there was a demand for sleepwear and loungewear catering to women who have a larger cup size and small band ...

Fair Verona: Whimsical Fairy-Tale Lingerie

The designers of Fair Verona lingerie, sisters Nila and Misha Myers, spent much of their youth burning through free airline tickets courtesy of their mother’s Delta Airlines employee perks. It...

The Cutting Room Floor at Shareen Vintage

video via Shareen Vintage blogIf you’ve never had the experience of having Shareen Mitchell put a belt on you, watching this may be the next best thing. Check out this video posted on the Shareen Now blog to peep on her stream of consciousness opinions and decisions on which items end...

The Surf/Street/Skate Lifestyle at Agenda Huntington Beach

Shown editing a sunglasses buy in the

Surfing in the Post-Apocalypse

YEAR ZERO TRAILER from GLOBE on Vimeo.We have an unconditional love for anything prefaced by “post-apocalyptic,” especially when it’s the headline of a mood board. Globe, showing at Agenda starting tomorrow, will be premiering its newest surf...

Surf's Up in Canada

Canada continuies to build momentum as an integral territory for surf and action-sports lifestyle brands. ...

"I'm With the Brand": Custom Boardshorts Part II + Vans

In follow-up to our (hypothetical) Apparel News boardshorts last year, Santa Monica-based custom shorts maker Shortomatic bro-hugged with Vans to spawn Vans Powered by Shortomatic. The template is Vans’ Era Classic boardies that follow similar style lines of...

Hellz Takeover at FourTwoFour on Fairfax

Fairfax Avenue’s male-dominated streetwear block gets a ladies touch with the Hellz Pop-Up shop at FourTwoFourOne of Lanie Alabanza-Barcena’s previous retail experiences—at Contempo Casuals—didn’t last long. “I worked there for one day!” said the queen bee...

What Goes Around Comes Around Opens on La Brea

Last night, What Goes Around Comes Around toasted its new retail store on La Brea. Actress Jamie Chung and George Kotsiopoulos of E!’s “Fashion Police” worked the room as hosts of the event. Browsing the racks at What Goes Around Comes Around, its private label of new,...

Top It Off: DIY Hats

File under Quirky and Cool. Arts space Machine Project Los Angeles hosts perverse and often baffling events like building a forest in its office, group naps and musical performances composed from tomato-growing data. Its next...

Mod Rock: Volcom Debuts Spring '12 with Posso on the Runway

photo by Gary Copeland“We’ll do the best we can and whatever spills into the parking lot, we’ll do it

Good Shepherd Center Makeover

Interior designer with impeccable taste, Vanessa De Vargas had us at her blog titled, “New Obsession: Staffordshire Porcelain Dogs.” So when De Vargas along with Vanessa Kogevinas rallied her friends to redecorate 30 rooms at...

The Wall Street Journal Finds Out Why Jeans cost $375

A cool interactive feature accompanying the story shows a tally sheet of all the little details that add up to the retail price, including the selvage fabric, custom buttons, tags and cutting and sewing labor costs. photo via WSJ.comThe Wall Street Journal answers the...

Billabong Throws a Block Party--in Style

Standing in the VIP tequila bar line at last night’s Billabong’s Design for Humanity party, I overheard a blonde sweet-talking a guy by telling him that said she models and also has a fashion blog. Her wingwoman wore the coolest cut-up vintage T-shirt ever. Emblazoned with a wolves-howling-at-the-moon print, the tee had jersey fringe dripping from her...

La Perla's ShapeCouture Makes Shapewear Pretty

Leave it to La Perla to make shapewear so beautiful that you forget the term is usually associated with body stockings that feel like sausage casings. As opposed to the tubular knit that follows in the footsteps of Spanx, La...

Fashion's Night Out: The Retail Floor as a Stage

Customers overran the parking lot at Fred Segal and Ron Herman on Melrose. Stores in the West Hollywood side of Melrose Ave. turned their store windows, retail floors and patios into a stage to entertain the shoppers during...

OC to OD on Shopping

A screenshot from last year's Style Week Orange County at the Irvine Spectrum Center via Styleweekoc.com.Orange County residents will get a double dose of fashionable nights out in the coming weeks. For Fashion’s Night Out tomorrow, Fashion Island in...

Gypsy05 Launches Gypsyz

Not quite socks, but not quite shoes, Gypsyz are a hybrid of cozy cotton knit socks with rubber soles. The unisex footwear was inspired by South American handmade booties and comes from the same makers of Gypsy05 clothing. The Los Angel...

Smart Sketchbook

It’s probably the most artificially-intelligent, super-smart a notebook can get without a battery. The Fashionary sketchbook is both a blank-paper sketchpad and a reference guide full of technical garmento definitions and construction...

Product and Location Drive Sales in Las Vegas

The slowly recovering economy made for a mixed message from the recent Las Vegas trade shows, where some exhibitors reported booming business, others reported solid but not stellar sales and a few fai...

From Saturday to Sunday in SLVDR

Behind the Scenes: SLVDR from The Social Trust on Vimeo.Maybe it was while looking at the concentrated trade show calendar ahead that the folks at SLVDR were in the mood for work to be done and have it be Saturday already. SLVDR’s ...

Ruthie Davis Talks High Heels and Houses in the Hills at Kitson

Dressed in a knit tank, summery shorts and super-high heels, N.Y.-based shoe designer Ruthie Davis is fitting right into the L.A. lifestyle at Kitson.Shoe designer Ruthie Davis said the high-low brand mix at Kitson was the perfect retail platform to showcase her line of ...

Shoes You Can Skate in That Don't Look Like Skate Shoes

His website home page is an artsy shot of a cigarette’s slow burn. It’s rumored that he and Erin Wasson are an item. In a leather jacket and slim black pants, Gravis team rider Dylan Rieder appears to be the hot yet introspective lead singer...

Slow but Steady for L.A. Fashion Market

The secret to success in the recent Holiday/Resort market, held Aug. 8–11 in downtown Los Angeles’ Fashion District, seemed to be booking buyer appointments ahead of time. ...

Undies and Inked Bodies at Ecco Lounge

Embodying “Unconventional Beauty,” the Suicide Girls will show off their inked skin on the runway peeking out from under Seven ’Til Midnight lingerie. The charity fashion show this Saturday will benefit Undershare, a philanthropic organization...

Shopping and the Scene at the US Open of Surfing

The US Open of Surfing in Huntington Beach, Calif., had lots of stuff happening: outdoor concerts; a runway walk-off competition; brands doling out freebies; and big-name pro riders, whose aerial achievements have been documented...

To Dye For in San Francisco

This "Woman's chapan robe, ca. 1860–1870; Uzbekistan, Bukhara Silk; warp-faced plain weave, warp-resist dyeing (ikat)" will be on display at the "To Dye For" exhibit at the de Young Museum in San Francisco. Photo courtesy de Young...

Photographic Fantastic: Roxy Core Collection

Photos by Hillary Walsh, courtesy of RoxyExpert aquatic glider Kassia Meador has worn the Roxy heart on her neoprene sleeve since she was a teenager. Nearly a decade later, when she’s not being photographed in the water as a Roxy-sponsored...

Intimacy Growing in Southern California and Beyond

Susan Nethero is said to be a prodigy in matchmaking women with the best bras that flatter their bodies and fit their lifestyle. Her track record, she claims, is perfect....

Fashion's Night Out Los Angeles Unveils Plans

It’s official. The City of Los Angeles will be unveiling its plans for its official participation in “Fashion’s Night Out” on Sept. 10 and calls upon retailers to register for the event on the Fashion’s Night Out website.Fashion’s Night Out was created last year under the leadership of Anna Wintour, editor-in-chief of Vogue...

Tribe of Volcom: Spring 2011 Fashion Show

photo by John EckmierThe Orange County diffusion of the hipster species (same cool-kid style, but add crunchy sun-bleached hair and deep tan as requisite accessories) caravanned en masse to the Cooper Design Space in downtown Los Angeles and mingled with L.A.’s scruffy East Side hipster set for Volcom’s Swim 2011 fashion...

Tommy John's Nice Package

In the same vein as Old Spice’s ads that address the ladies from “The Man Your Man Can Smell Like,” Tom Patterson tried talking to the ladies about his undershirt line, Tommy John, after learning that wives and girlfriends do most of the unmentionables buying for their husbands and boyfriends. Hence, a modern package design with two colors...

I'm With the Brand: (hypothetical) California Apparel News Boardies

Full disclosure: I’m totally knocking off The New York Times. They featured this website, Shortomatic.com, where you can put any image onto a boardshort. Imagine all the indecencies that those dirty-minded surfers are thinking of when they have carte...

Art Shack Opens at Laguna Art Museum

A cozy love shack, or should we call it a Shag Shack? Inside the art shack creation of artist Shag for the Laguna Art Museum. photos courtesy Laguna Art MuseumIf you ever wondered what it might be like to poke your head inside the fantastical world of a Mark Ryden and...

Chemline Hosts Sustainable and Eco-Friendly Designer Showcase

Women’s contemporary brand Chemline is rallying a collective of designers for a shopping party that sounds like the fashion version of a farmer’s market co-op. The event will be held at Chemline’s studio/retail front in Los Angeles’ Chinatown district and will showcase...

Stop Staring! Launches Retro Activewear

Even rockabilly girls need workout clothes. A preview of Stop Staring!'s new activewear line. There’s a contingent of stylish individuals that wear their hair as if they just rolled out of bed, put on something that was...

Design a Bikini, Win Some Stuff

With such a small amount of fabric and major functional qualifications (must cover the appropriate womanly body parts and stay put, flattering fit, waterproof, cuteness factor), swimwear design is an ultimate exercise in problem solving. Two surf lifestyle...

Happy One-Year Anniversary to Cerre

Cerre will toast its one-year anniversary on May 13 by sharing some discount love. Using Italian hides, silk and cashmere and artisanal-quality craftsmanship, the clothing and accessories by Flavie and Clayton Webster is the...

Fashion Intersects With Interior Design on La Cienega

As seen in the showrooms and homes of fashion designers, many of those blessed with the gift of discerning the difference between run-of-the-mill cotton and Supima long staple yarns while blindfolded can also argue the finer points...

Matahari Hearts Lovemade

Lovemade is like the brand version of the limited-edition pop-up retail shop concept. Every few months designer Linda Nguyen sprouts up with a new item in a series of one-of-a-kind, collaborative projects. First came the Lovemade x Han Cholo multi-chain single...

Etch-a-Fashion Sketch

In a digital, computer-aided design world, some old-fashioned pen-to-paper sketching is refreshingly real and tactile, like the difference between seeing a picture on a screen or holding a printed photo. For those of us that are handicapped...

Riviera Club Sets Sail at Ron Herman

From left, co-founders of Riviera Club Joe Sadler, Derek Buse and Greg Ullery are poster boys for their brand’s California lifestyle line.The founders of the men’s clothing line Riviera Club look like they live a charmed existence. The brand was conceived by Joe Sadler, Derek Buse...