Let Consumers Lead
Before the World Wide Web, marketing was relatively simple. Companies chose their paths and consumers naturally followed because, frankly, they did not have another option. But today—with real-time feedback, increasing transparency in supply chains and sponsored content—consumers are more educated and are calling the shots about what they want to buy and when they want to buy it.
House of Harlow
House of Harlow Creative Director and pop-culture icon Nicole Richie celebrated her collaborative project with Revolve clothing on June 2 at theRevolve Social Club on Melrose Boulevard in Los Angeles.
Boutique denim trade show Kingpins will kick off a new multi-city concept in September called Kingpins China City Tour.
A sold-out crowd of 500 people packed Herscher Hall at the Skirball Cultural Center for the annual Black and White Ball, a fund-raising event for National Jewish Health that is hosted by the Los Angeles Professional Services.
Business was surprisingly good during the June 6–9 run of Los Angeles Fashion Market despite a schedule that overlapped with several other regional markets as well as the California primary election.
Stories abound about the death of bricks-and-mortar stores, but retailers in Los Angeles keep setting up outposts and rents keep going up.
When Beverly Hills philanthropic organization The Colleagues says they practice “Philanthropy through Fashion from the best closets in town,” they’re not kidding around.
Job gains and slow steady growth are the path for the country and California for the next few years, according to economists at the UCLA Anderson School of Management.
Robertson retail chain Kitson may be gone. But in its place is Kitross, the new retail boutique opened by original Kitson owner Fraser Ross.
German eyewear company has a sing out front of its soon-to-open location.
The Local.132 by General Pants Co. opens an outpost on La Brea Avenue.
During the June 6–9 run of Los Angeles Fashion Market, the California Market Center is hosting several business-to-business seminars, events and buyer promotions.
The Anonymous 213 showroom in the Cooper Design Space is a work in progress. Co-owner Eric Wheeler is building a shoe wall, adding a kitchen area with a sliding door and renovating an outdoor patio to make a tranquil seating area with white walls and green plants.
Moving to a new showroom has been an energizing experience for Emmalena Bland and Bea Gorman, who make up the Salt & Pepper Sales showroom.
For three years, Mattson Global has had a large showroom at the Academy Awards Clothing building at 817 S. Los Angeles St. But when more room was needed to show its collections, the company turned to the California Market Center to set up a secondary showroom.
Athleisure is big news. If you’ve been wondering where this major trend stems from and how to incorporate it into your own ranges, read on for an expert lowdown brought to us by global fashion forecasting agency Trendstop.
For the first time in more than a decade, the China Brand Show will be exhibiting at semiannual gift and home show LAMKT, which will be held July 22–25 at the Los Angeles Convention Center.
Cherokee Global Brands—whose labels include Cherokee, Carole Little, Tony Hawk and Sideout—has signed a deal with Saliluz to create a collection of men’s and women’s casual footwear and flip-flops under Cherokee’s Everyday California label.
After 35 years tracking trends, Barbara Fields is retiring and closing her Barbara Fields Buying Office at the California Market Center in Los Angeles.