SWIM/SURF
Quiksilver Women's x Club98 Capsule Celebrates Female Surf Community
By Dorothy Crouch | January 21, 2022
Celebrating the female surf community, the QQuiksilver Women's x Club98 Capsule was recently released as a collaboration between the Huntington Beach, Calif., brand and the global organization of ocean lovers.
Athleta Announces Partnership with Alicia Keys
Performance-lifestyle brand Athleta has announced a new partnership with 15-time Grammy-Award winner Alicia Keys in an effort to drive awareness of and access to women’s well-being.
DL1961 Partners with Recover on Joint Sustainability Initiative
New York-based denim company DL1961 has partnered with Recover on a joint sustainability initiative to create the world’s first high-performance circular jean.
Etnies Expands RAD Collection With New Apparel and Footwear
Action-sports footwear-and-apparel brand etnies and BMX film “RAD” have announced a new collection that expands on the first-ever official “RAD” apparel and footwear collection launched last year.
Hudson Jeans Announces Two-Year Partnership with NBA Player Tyler Herro
Premium-denim brand Hudson Jeans has announced a new ambassador partnership with professional basketball player Tyler Herro, who becomes the first professional athlete to officially work with the brand.
Coach Introduces Craftsperson Apprenticeship Program
Coach has introduced the Coach (Re)Loved Craftsperson Apprenticeship Program, a new one-year leather craftsmanship skills and training program designed as part of the brand's commitment to helping create a better-made future through better-made things.
Vans Custom Culture High School 2022 Launches in Honor of Late Company Founder
The 13th-annual Vans High School Custom Culture competition has been announced, with this year's event honoring the Costa Mesa, Calif., action-sports brand's late founder Paul Van Doren who passed away in May.
Buchanan’s Scotch Whisky and Kids of Immigrants Collaborate for New Collection
Buchanan’s Scotch Whisky and Los Angeles-based brand Kids of Immigrants have announced a new collaboration that celebrates Hispanic American culture and heritage.
Ahead of Olympic Games, Shaun White Announces Active-Lifestyle Brand Partnership With Backcountry
Shaun White, the three-time Olympic gold-medal snowboarder and recipient of the most X Games gold medals in history, announced his partnership with outdoor specialty retailer Backcountry, ahead of the 2022 Winter Olympics in Beijing.
Balenciaga Joins Ye and Gap’s Yeezy Gap Line
Ye, formerly known as Kanye West, has announced an expansion of his current Yeezy Gap line by including luxury fashion brand Balenciaga.
Celebrating Their 10-Year Partnership, Vans and STOKED Commit to Expansion
Working together over the last 10 years, action-sports brand Vans and nonprofit organization STOKED have renewed their commitment to leading undeserved youth into action sports through mentorship.
Saks Announces Launch of New Online Wellness Shop
Luxury e-commerce platform Saks has announced the launch of its Wellness Shop on saks.com The shop focuses on four key pillars of well being: fitness, health and nutrition, sexual wellness, and rest and relaxation.
New Era Japan Launches Collaboration With Takashi Murakami
New Era Japan, the Tokyo-based operations of lifestyle-and-sports brand New Era Cap Co., announced a new collaboration with influential artist Takashi Murakami.
Barbie and Balmain Collaborate on New Ready-to-Wear and Accessories Collection
Toymaker Mattel Inc. has announced a new collaboration between the Barbie brand and luxury fashion label Balmain that celebrates both iconic names' impact on fashion and culture.
26Red Opens Flagship Store in New York City
Iconic '90s streetwear brand 26Red has opened its first flagship store since its 2021 resurgence under original founder, John Bernard.
