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Gap Wants You to Dress Normal

By Alison A. Nieder | August 29, 2014

The Gap has hired David Fincher (director of “The Social Network,” “Fight Club” and the U.S. version of “The Girl With the Dragon Tattoo”) to direct a series of ads it is calling “Dress Normal.”

No Surf? Here’s Seventh Wave & Endless Summer!

No Surf? Here’s Seventh Wave & Endless Summer!

There are no waves in Long Beach. But there's the Seventh Wave Surf Shop and the Art Theatre. It just enough for a 50th anniversary screening of The Endless Summer - the flick that put surf culture on the world's radar screens.

Akai Ito's New Store

Akai Ito's New Store

Akai Ito opened in 2012 with the mission of bringing high end avant garde fashions to Los Angeles' Arts District. But it recently moved to the Old Bank District, and its new space will offer an art gallery and a shop.

The Cooper’s Eternal Sunshine of the Contemporary Mind

The Cooper’s Eternal Sunshine of the Contemporary Mind

During the World Cup, Cooper Design Space screened the soccer event’s highly anticipated games in its lobby, now it’s back to art with a gallery show by artist Jess Black.

Cambiami Says Change Me

Cambiami Says Change Me

Summer’s here, and it’s time to treat sandals like accessories...

What’s Next For USC’s University Village

What’s Next For USC’s University Village

For decades The University Village Shopping Center across the street from University of Southern California has been kind of a sad sack mall. There have been no boutiques or restaurants which captured the collective attention or dollars of the hundreds of thousands of relatively well-off students at USC. But that might be changing. Construction fences were placed, and renovation might begin in the Fall.

Agenda Unveils Caps

Agenda Unveils Caps

Agenda, the streetwear, action sports, and lifestyle trade show, starts July 10 in Long Beach, and it is all about the cap. Take a look at this show's caps.

A Hard Day’s Varvatos

A Hard Day’s Varvatos

After spending years convincing famous rockers to model his self -named line, John Varvatos finally got a Beatle.

New Restaurant in Fashion District

New Restaurant in Fashion District

New Argentine restaurant, 1810, opens in Fashion District.

Baciano by Bacci Takes It To The Street

Baciano by Bacci Takes It To The Street

The Baciano by Bacci contemporary label is planning its Spring 2015 looks, and a higher profile. The new profile started with a move to a street level boutique space at 1316 Santee St. in downtown Los Angeles.

Soko: From Kenya to S.F. Through M-commerce

Soko: From Kenya to S.F. Through M-commerce

Soko, a San Francisco, headquartered company, will ship jewelry from rural and urban slum artisans in Kenya, and place them in top retailers such as Anthropologie.Gwendolyn Floyd, co-founder and president of Soko, runs the company and pays artisans, often living in isolated places in Kenya, through m-commerce.

New Country Western Clothing Online Store

New Country Western Clothing Online Store

New country western online store launches in San Diego.

The Morning After Mess

The Morning After Mess

It’s Fourth of July this week. Do you know what that means? Beach cleanups! At least if you are in San Diego. Here's a list of some of them...now start cleaning!

Ugg Goes for the Tween Market

Ugg Goes for the Tween Market

Ugg introduces new line for tweens.

Vision Street Wear’s Double Hit

Vision Street Wear’s Double Hit

Call it double vision. Vision Street Wear, the recently relaunched heritage streetwear brand, debuted, count ‘em, two new limited edition capsule brands on June 27 at the ever-so-hip Fairfax Avenue in Los Angeles.

Superbad: Crooks & Castles X James Brown

Superbad: Crooks & Castles X James Brown

Call the Crooks & Castles label superbad. It's capsule collection for James Brown biopic Get On Up - The James Brown Story took a bow June 26.