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RVCA Pops in Manhattan

By Andrew Asch | February 25, 2015

Women’s contemporary show Axis wrapped up in New York City on Feb. 24, and RVCA, the Orange County, Calif. headquartered label, celebrated by opening a pop-up shop in Manhattan.

Mall Rats + Gym Rats Unite - Does It Motivate Ya?

Mall Rats + Gym Rats Unite - Does It Motivate Ya?

Here’s a manifesto from Tracy Anderson, star fitness trainer and Gwyneth Paltrow pal. “ Mall Rats + Gym Rats Unite!” It was on a T-shirt for Anderson's Mass Workout Classes at the Westfield Century City and Westfield Topanga on Jan. 28.

The Wild Side of Fashion

The Wild Side of Fashion

Hong Kong designer Andy Ho goes all out during Hong Kong Fashion Week.

Crooks & Castles Spring 15 Sprung

Crooks & Castles Spring 15 Sprung

Crooks & Castles is one of the high profile brands of streetwear, and in the past year, the brand has held events, such as debuts and parties, close to its flagship store on Los Angeles’ Fairfax Avenue. For the shoot for its Spring 2015 lookbook, Photographer Ja Tecson took models to a leafy, Downton Abbey style estate where they displayed the “castle” side of the Crooks & Castles vision. Take a look.

Psycho Bunny Hops Into New Categories

Psycho Bunny Hops Into New Categories

The Psycho Bunny label might have a crazy name, but it intends to chase some serious business. The fashion label with the logo of a rabbig skull over crossbones announced new partners and is scheduled to show new looks at Project.

Morphew's Awards Season Pop-Up

Morphew's Awards Season Pop-Up

It’s awards season in Los Angeles, the time when the fashion world and the entertainment industry collectively go gaga over the red carpet gown. Enter Morphew, a luxury online retail platform, which aims to say something unique with its red carpet pop-up shop.

Beckham’s New Clothes

Beckham’s New Clothes

Hey L.A., miss David Beckham after he left the Galaxy soccer team? Sure you do. But the essence of Becks will be in L.A. area H&M stores. Around March 5, a new line Modern Essentials selected by David Beckham will be stocked at H&M in addition to David Beckham Bodywear Collection. Here's a peek. C'mon, take a look...

Target's Critical Style

Target's Critical Style

Prior to the launch of its new plus-size line Ava & Viv, Target brought in the fashion critics.

LA Design Student Shows in Hong Kong

LA Design Student Shows in Hong Kong

Woodbury University graduate shows her student collection at Hong Kong Fashion Week.

The Dashiki Strikes Back…with Royal Kulture

The Dashiki Strikes Back…with Royal Kulture

When Kevin Afuwah rapped under the moniker ThatAfricanKev, he always made sure to wear a dashiki, a colorful West African shirt. Later, he put his own stamp on the iconic shirt, specifically the logo Royal 1. Voila, Afuwah started his line Royal Kulture.On Jan. 17, Royal Kulture held a viewing event in downtown Los Angeles.

 GGeisha’s Fashion Underbelly

GGeisha’s Fashion Underbelly

It’s a new year, and for the notorious GGeisha, flipping the calendar means a new party. Welcome to the new monthly, Underbelly.

California Needs Its Own Fabric

California Needs Its Own Fabric

A Massachusetts lawmaker has introduced a bill to make gingham (the cotton fabric, not the familiar plaid) the “official textile of the Commonwealth.”

Lights! Camera! Fashion!

Lights! Camera! Fashion!

Mercedes-Benz Fashion Week Berlin has released an ad that perfectly captures the unattainable cool, lush photography and WAY-too-serious absurdity of fashion advertising.

Wildfox Swim Shows Off Cruise '15 Collection

Wildfox Swim Shows Off Cruise '15 Collection

Wildfox Swim goes from the runway to the retailer with Cruise '15 collection.

Surfin’ Byrd’s Board Comb

Surfin’ Byrd’s Board Comb

The trade show season’s major surf friendly trade shows; Agenda and Surf Expo, have already wrapped up successful events. But we still have surf on the mind. And look what popped up! A comb made out of surfboard fins by grooming company Byrd and boarding company Futures Fins. Cowabunga!

 I Love Ugly’s La Brea Bow

I Love Ugly’s La Brea Bow

The black walls and tinted windows of the store on Los Angeles' La Brea Avenue look foreboding. The shop’s name only brings up more vexing questions. I Love Ugly