| June 2, 2016
For eight years, Nicole Odenwald was the national sales director for Wildfox, working out of the Los Angeles clothing company’s third-floor showroom in the Cooper Design Space.
Women’s fashion label Lila Clothing Co. wanted to make a bigger splash in its hometown of Los Angeles, so in June it opened a showroom at the California Market Center in downtown Los Angeles’ Fashion District, said Ricardo Lee, the company’s sales director.
For three years, Jane Mohr’s cooperative showroom was on the sixth floor of the Gerry Building. But with most of her neighbors being more private-label showrooms and destination spaces, she decided to move to the seventh floor, where there is more foot traffic.
Melissa Naguiat opened her August Los Angeles showroom in the Cooper Design Space in February, and she’s curating the look of the showroom as carefully as the mix of the lines she represents.
The Jackie B Showroom is on the move. In the past year, Jackie Bartolo, the showroom’s founder, hired two more salespeople to complete her current staff of six. She also added several more lines to her showroom’s client list.
For Donald Reichman, the founder of Reichman Associates, the modern woman is aged 30 and up, she knows who she is, what she wants, and there is a big market to serve these women.
Inside the Mission Showroom, the décor is minimalist, but the various brands are not. They range from clunky jewelry and fashion-forward sunglasses to colorful men’s socks and athletic streetwear.
In the days leading up to Los Angeles Fashion Market, the new U.S. team at Australian Fashion Labels was putting the finishing touches on the 4,100-square-foot headquarters and showroom space on the third floor at the Cooper Design Space in Los Angeles.
After representing high-profile underwear Spanx and Calvin Klein, GIG co-owners Stacey and Joel Gossman recently took on some denim and activewear clients. The additional clients demanded more space. GIG moved to a bigger showroom in the building.
Sandy Jang has been producing young contemporary fashions for 15 years under the labels Sweet Rain and Alice Blue. For the upcoming March 16–19 run of Los Angeles Fashion Market, Jang will introduce her eponymous premium collection.
When her CMC lease expired last year, Hallie Shano decided to move across the street to the seventh floor of The New Mart, opening a 1,200-square-foot space that is even brighter than her old space—if that is possible.
The B-wing of the California Market Center’s fifth floor just got a little more French with the opening of a new brand, Frnch Label, a young contemporary line designed in France and Los Angeles and produced in Asia.