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N. Jayne Seward

Stories by N. Jayne

Going to Camp, That is RetailCamp

Stylesight presentation on fashion forecasting.Do the terms Instagram, SEO, Quora and Klout leave you dazed and confused? Then it might be time to head to RetailCamp. This weekend technology gurus, PR experts, bloggers, retailers and fashion brands gathered at...

"Everything Went Black" at COMUNE

"Everything Went Black" photos courtesy of COMUNE/Jimmy FontaineGet ready for COMUNE's next über-cool event. The street-wise, creative culture brand will present a photo exhibition by photographer Jimmy Fontaine....

Otis Toasts Bob Mackie and Santa Monica Place

Otis College of Art and Design fêted legendary costume designer Bob Mackie and Santa Monica Place with a cocktail reception at The Peninsula Beverly Hills. The event kicked off the annual scholarship fundraising efforts for the college which will culminate on May 7...

Lunching With Moschino and Fred Segal Couture

The L.A. fashion flock turned out over the weekend for an exclusive preview of the Moschino Fall/Winter collection in Hollywood. Held in collaboration with Fred Segal Couture, the event was a chic poolside affair. Stylists, clients and editors...

Hurley X Brandon Boyd: Surfing, Art and Activism

Hurley and Incubus frontman Brandon Boyd have launched an exclusive art-inspired T-shirt collection to benefit H.O.P.E. (Helping Other People Everywhere). The fashion, art and surf communities gathered last night to celebrate the launch at the Sea-thos Foundation headquarters in Venice, Calif. Brandon Boyd, Bob Hurley and friends fêted...

Sophomore Plays Truth or Dare

Films aren't just for the big screen. Today, they're in fashion. During L.A. Fashion Week, New York-based fashion label Sophomore presented its Spring/Summer 2011 collection via a short video. Titled "Truth or Dare," the short debuted at Paul and Andre's in Hollywood in collaboration with Kanon Organic Vodka. Frankie Rayder, Samaire Armstrong, Nicky Hilton, Roxy Olin, Leo Fitzpatrick and Aaron Bondaroff all turned out for the screening and party.

Art + Design at Concept Fashion Week

Skingraft, photos by N. Jayne SewardDesigners showing at Concept Fashion Week showed off their creative side. The event held at the Ace Gallery, included an installation format which gave designers a unique opportunity to express their vision. Videos, artwork and live models were...

Celebrating the Art of Costume Design

"True Grit," costumes by Mary ZophresReady for the Oscars? If you're like most fashionistas, besides the red carpet extravaganza, the Costume Design category is a highlight of the Academy Awards. Now is your chance to get up close and...

Kevan Hall's Photo Extravaganza

Kevan Hall debuted his Spring 2011 collection last night with a photo installation at Agenda Loft in downtown Los Angeles. Guests enjoyed wine and hors d’oeuvres in a salon style setting while viewing the ’30s inspired collection...

Surfer's Rejoice......The Superkini Has Arrived

So just what is the Superkini?O'Neill Superkini, photos courtesy of O'NeillThe suit that sticks with you. O'Neill has created a new technically advanced bikini with a revolutionary grip material. NANOFRONT has 200% more grip than...

Trend Spotting at Agenda

O'NeillWhat will the kids be rockin' this Fall? If the Agenda trade show is any indication, we’ll be seeing an eclectic mix of ethnic inspiration, '70s music festival attire, a touch of vintage and plenty of floral and leopard prints. These were some of...

Get Ready...It's Almost Time for the Art of Motion Picture Costume Design Exhibition

Oscar winning costumes for 2010 designed by Sandy Powell for "The Young Victoria." With the box office race heating up over the holidays and the Golden Globes just around the corner, the stage is set in Hollywood for a glamorous award season....

Edith Palm Exhibition and Pop-Up Showroom at Eighth Veil

Painting by Egon SchieleSarah Aaronson has a flair for story telling. On Dec. 10, the designer of the Edith Palm collection, will present an installation and pop-up showroom at Eighth Veil in Hollywood. The L.A.-based designer and visual artist, who was featured in...

Sample Sales - Tis The Season

Sample sale season is upon us and just in time for the holidays. The Apparel News calendar has a full listing of sales which kicked off today. Check the site for deals and steals on brands such as +Beryll, Raquel Allegra, Hurley, Vince and...

Otis Announces Mentors & Debuts 27 Years of Fashion Online

photo courtesy of Otis.eduOtis College of Art and Design is known for its fabulous year-end fashion shows. And next years seems to be shaping up to be equally as fabulous. Otis has just announced that Cynthia Rowley, KaufmanFranco and...

Reef Hearts Guatemala on Facebook

Reef fans have a unique opportunity to collaborate with the brand and help the global community. The Carlsbad, Calif. based surf brand has launched its “We Heart Guatemala” design initiative on Facebook. Reef will be asking fans to participate...

Fashion Meets Art at Concept Fashion Week

Concept Fashion Week was a great place to find upcoming design talent. There were multiple fashion shows and a series of art meets fashion installations that ranged from conceptual to avant-garde. The opening night included installations by Valerj Pobega,...

New York Celebrates L.A. Fashion Week

Helmut Lang creative directors Michael and Nicole ColovosA fashionable fête at the Palihouse Holloway Hotel celebrated L.A. Fashion Week New York style. The cocktail party was hosted by designers of leading contemporary New York-based brands Helmut...

Vintage, Hipsters and Style at Fashion's Night Out

The fashion crowd was out in full force for last night’s Fashion’s Night Out in Los Angeles. Vintage lovers, deal hunters and hipsters dressed the part as they scoured the...

Get Ready for Fashion's Night Out in Los Angeles

Fashion’s Night Out is almost here... You would have to be living in your own little fashion bubble to not be aware of the global shopping extravaganza. But we know that you know because you’re “in the know.” Sooooo, now the...

A Current Affair Vintage Pop-Up to Debut at Fashion's Night Out

Vintage lovers, rejoice. A new curated vintage pop-up shopping event is set to debut during Fashion's Night Out in Los Angeles. A Current Affair's opening-night preview party will take place on Sept.

The Look: Stanton James X Apparel News

It's all about getting "The Look." So, when I was asked by the lovely ladies at Stanton James to be one of their style gurus, I couldn't refuse. Every Monday, fashion editors, stylists, artists and designers give their advice on how to get the look of the moment. I'm honored to be in the company ...

Semi Precious Weapons Rocks Fred Segal

Semi Precious Weapons gets "Sticky With Champagne" at Fred Segal Santa Monica.Glam rock and the Westside are not necessarily synonymous. But on Tuesday night,...

Out of Fashion - an Exhibition by Richard Knapp

Fashion is art, and so is "Out of Fashion." The upcoming exhibition features the fine-art fashion images of Richard Knapp. An opening reception at Canvas Malibu on June 26 will feté the one-time...

Surf Is Up at Billabong

Surf couture rocked the runway at Billabong's 4th Annual "Design for Humanity," photos: John EckmierFrom the surf couture swimwear that walked the runway to the star-studded red carpet, the surf industry was out in full force to support Billabong’s 4th Annual “Design for Humanity.” Surf legend Tom Curren and Billabong freesurfer...

Dancing (and Dinner) With the Stars

Merce Cunningham and Mikhail Baryshnikov in Occasion Piece (1999), photo by Robert WhitmanMikhail Baryshnikov, Romeo Gigli and Marisa Tomei may seem like an unlikely pairing. But it will be a night to remember in Los Angeles as Baryshnikov performs...

Alex Perry - Australia's Celeb Designer Du Jour

Alex Perry is Australia’s go-to designer for the red carpet. And when J-Lo, Rhianna and Eva Longoria Parker come knocking, it’s clear that your star has risen from Down Under.An Alex Perry Spring 2010/11 gown on the runway at Rosemount Australian Fashion Week, photo courtesy of AuLifestyle/ Marie ClaireWith a European heritage, Perry has a flair for occasion. Think glamorous runway shows on the Queen Mary 2 or this season’s dramatic affair on a sound stage at FOX Studios with over 1,000 people in attendance. Perry’s name is synonymous with luxury and glamour, and his jeweled corsets, tailored...

Pushing the Edge on Style at Rosemount Australian Fashion Week

From swimwear to eveningwear, Australian designers have a decidedly unique flair for style. At Rosemount Australian Fashion Week, which just wrapped up in Sydney, a variety of fresh looks turned up on the runway for Spring/Summer 2010/11. Zimmermann Spring/Summer 2010/11, photo courtesy of aulifestyle/MarieClaireDeriving inspiration from the country’s laid-back lifestyle and rich...

A Dramatic Scene in Sydney

From the Sydney Opera House to Fox Studios, the cityscape of Sydney is a dramatic backdrop for Australian designers.Romance Was Born, photo courtesy of The VineWhile most of the shows during Rosemount Australian Fashion Week are being held at the Overseas Passenger Terminal overlooking the Opera House (stunning),...

Rosemount Australian Fashion Week Kicks Off in Full Color

Color, color and more color. It was a festive beginning for Rosemount Australian Fashion Week, which kicked off this week in Sydney.Camilla, photo courtesy of AuLifestyle/MarieClaireIt’s a landmark year for the event, which is celebrating its 15th anniversary this...

Catching Up with Oscar de la Renta

Oscar de la Renta is an icon in the fashion world. Throughout his career, the legendary designer has dressed many...

Coachella Cool: L.A. Prepares to Head to the Desert

The West Coast is heating up as music lovers, hipsters and the fashion crowd prepare to head to the desert for the Coachella Valley Music Arts Festival. Meghan Fabulous' "Coachella Cool" fashions, photo courtesy of MeghanFabulousThe...

Symmetry Goods: Transforming a Basic Into a Stylish Accessory

This Fall it will be easy to be stylish with the new line of scarves by Symmetry Goods. Symmetry Goods "Oxley" scarf, photos by Chloe AftelDesigned by Ted Byrnes and wife and stylist Gena Tuso, the line is geared to those with a refined aesthetic and a flair for...

A Parisian Afternoon at Lloyd Klein

Champagne, caviar and Joan Collins. It was just another day at Lloyd Klein’s couture house on Beverly Blvd. Leave it to the French designer to create a “Parisian Afternoon” in Hollywood. Lloyd Klein and models pose in looks from the couturiers' Fall...

Emerging Designers Take the Spotlight at Los Angeles Fashion Collective

Ai for Ai at the Los Angeles Fashion Collective Fall presentation, photos by John EckmierEmerging designers were the focus of the Los Angeles Fashion Collective’s second annual event. Guests attended a cocktail reception and presentation held at the Thompson Hotel’s Bond Street Lounge in...

Designers Express Their Artistic Side At Concept L.A. Fashion Week

Skingraft's dark-edged installation at Concept L.A. Fashion Week, photos by John EckmierL.A. Fashion Week was full of opportunities for designers to showcase their work. For some that meant a runway presentation and for others photo and art...

Katy Rodriguez, Gregory Parkinson and Friends Fete Fall

Katy Rodriguez, Gregory Parkinson, Emily Jerome and shoe designer du jour Jerome C. Rousseau toasted the season with a chic cocktail party at Palihouse Holloway. Katy Rodriguez and Gregory ParkinsonGuests including actress Tracee Ellis Ross, designer Jasmine Shokrian, actor/designer Waris...

The Art of the Shoot: BOXeight's Fashion: Refocus - Day 2

It was a creative meeting of the minds at BOXeight’s “Fashion: Refocus” event as designers collaborated with photographers to create images of their Fall 2010 collectionsLe Sang Des Betes French chic photographed by Steven and Laura DuncanOn day two of the three-day photo...

BOXeight's Fashion: Refocus - Day 1

Skingraft photographed by Ben CopeIndustry insiders and the hipster set were out in full force to get a behind-the-scenes look at fashion photography as BOXeight kicked off its second edition of “Fashion: Refocus." The event which takes place...

Go Behind-the-Scenes of Quicktake: Rodarte

“Quicktake: Rodarte,” just concluded at the Cooper-Hewitt National Design Museum in New York. But luckily for those unable to attend the exhibition, a video is available on Youtube. Go behind-the-scenes with the Mulleavy sisters...

William Rast Brings the Runway to Project

William Rast Fall 2010, photo courtesy of Imaxtree/Elle.comNew York Fashion Week overlapped the trade shows in Las Vegas this season, but designers such as William Rast found ways to make the timing conflict work for them. Sales reps and retailers gathered at the William Rast booth at the...

Academy of Art University - Innovation Is Key

"Nicky" Hyo Sun An, MFA Fashion Design, photos: Frazer Harrison/Getty Images for Mercedes-BenzAcademy of Art University debuted the collections of recent graduates on the runway during Mercedes-Benz Fashion Week in New York. Innovation is key for the San Francisco-based design school, which has...

Band of Outsiders Channels the Great Outdoors

Classic outdoor themes are an ongoing trend in fashion, but to keep the look fresh - it’s all in the mix. Just ask Scott Sternberg, whose Fall 2010 Band of Outsiders collection was a mash up of inspiration channeled from REI, Joan Didion and Woody Allen circa 1972.Sternberg...

The Future of Fashion Weeks

It’s an ongoing question, but lately the future of fashion weeks appears to be tied to technology. With the advent of Twitter, Facebook, live streamed videos and 3-D avatars, it has become quite clear. And during New...

L.A. Designers Set for New York Fashion Week

Monique Lhuillier Spring 2010, photography by Dan Corina LeccaNew York Fashion Week is set to kick off next week, and the schedule is filled with California designers. Many are showing at Mercedes-Benz Fashion Week in its last season at the tents in...

Designer X Denim: The New Frontier

Jean-Paul Gaultier X Levi's, photo courtesy of L'Officiel Hommes/Denimology.comDesigner X Denim line. You enter the names. Designer collaborations have become the status quo in the world of fast fashion. Think Rodarte and Alexander McQueen for Target and Comme des Garcons, Jimmy Choo and Karl Lagerfeld...

P-Rod for Nike SB Debuts at Agenda

Paul Rodriguez, aka P-Rod, wearing his new eponymous collection for Nike SB.Action sports is really not my world. I've been to the X Games and have heard the names Tony Alva and Kelly Slater more than a few times. I have even watched Stacy Peralta’s “Riding Giants” and...

Art, Fashion and Culture Converge at Agenda

The RVCA Artist Network showcased the many artsy poses of Erin Wasson. The worlds of action sports, streetwear and art converged in a cultural mash up at the Agenda Trade Show. Exhibitors and buyers literally took over the Hyatt Regency in Huntington Beach,...

'Launch My Line' Goes Googoo for GAGA

Excitement in the reality tv world is building......"The Fame," photo courtesy of ladygaga.comLady Gaga is one of the hottest acts going. She has been inspiring the worlds of music and fashion as of late and now she will present the...

Rodarte's Dreamy Sample Sale

The ultimate fashionista's dream sale come true...... Today in L.A., Rodarte die-hards had the chance to pick up some pieces from the Fall collection just days before the much-hyped Target collab is set to debut. Of course our Apparel...