Native New Yorker Adelaide Bourbon moved to Los Angeles in 2008 and had the good fortune to meet and work for Joie co-founder Serge Azria just as he was launching his Equipment label.
Last July, founders Sean Barron and Jamie Mazur spearheaded Re/Done vintage denim.
The opportunity to interact directly with the activewear community provided Los Angeles–based activewear brand Wear It to Heart valuable customer feedback, which helped the company launch its wholesale business.
Breathe by Body Glove
Body Glove’s activewear brand, Breathe by Body Glove, has grown rapidly since it launched in late 2014 and is now sold at independent surf, swim and yoga shops across the U.S. as well as large specialty retailers.
When Nasim Tyab launched his Karma activewear brand in 2002, his goal was to “capture the spirit, beauty and athleticism of yoga” in a clothing collection designed specifically for practitioners of Bikram yoga.
Mark and Estel
Music has been at the heart of the Mark and Estel brand since it was launched in 2005 by Mark Tango and Estel Day.
Vivian Chan dresses women in feminine clothing adhering to structure and clean lines. Her collection combines splashes of color with subtle pastel hues in billowy skorts, short to long full skirts and deep V-shift dresses.
A photo shoot brought swimwear designer Leah Shlaer and swimwear model Alyssa Smith together, and the two discovered a shared background in dance and a passion for luxury swimwear.
Established in 1974 in Europe, Big Star denim has been Los Angeles–based since Koos Manufacturing picked up the line in 2003, first as a licensed brand but now as one of Koos’ company-owned trademarks, which also include AG Adriano Goldschmied.
When twin sisters Bonnie Rae Boyes and Shelah Jean founded Noe Undergarments last year, they wanted to create a line that would fit in both lingerie stores and contemporary boutiques.
Lanston is a Los Angeles–based luxury basics collection made from ultra-soft fabrications.
Fashion enthusiasts often turn to celebrities and musical icons for style reference. And in a time and age when a majority of shopping is done over the Internet, it seems a sensible idea to combine the two elements and establish a shopable celebrity-style database.
Newly launched e-commerce site The Influence uses celebrity images and makes their outfits accessible by a simple click of a button.
Taking inspiration from the strength and romanticism of Shakespeare’s passionate character, the Los Angeles–based team introduced Capulet, clothing for the edgy, rebellious, dreamer type. This eclectic, carefree spirit fits the prototype of the LA woman.
When sisters Colette Callister, Jennifer Anderson and Nicole Bruderer decided to create a collection of swimsuits for women of all sizes, the three drew inspiration from their summers spent as lifeguards and swim instructors in the local pool followed by lime rickys at a local burger joint.
Designer Irene Sultan’s swim collection, Manglar, pays homage to her Latin roots and cultural upbringing and more than 30 years of experience in textile and fashion manufacturing.
Venezuelan-born sisters Maria and Lucia Rivas were inspired by fashion since they were young, and the two moved to the United States to continue their education at the Art Institute of Fort Lauderdale in Florida.
Fashion and Insight
A new menswear show called Fi3 took flight at Barker Hangar at the Santa Monica Airport, but it had a different twist.
When Melody Ehsani turned from law to fashion, she wanted to capture a niche within the market for hip hop–inspired jewelry, which soon caught the eyes of musicians such as Rihanna, Erykah Badu and Alicia Keys.
Laura Glover designs understated knit tees that combine both comfort and style into one. Her Los Angeles–based brand, Daydreamer, features soft tees that combine effortless, California style with a rock ’n’ roll, bohemian vibe.
Los Angeles–based fashion designer Lily Ashwell creates demure, 1940s-inspired pieces with an understated sexiness. Her collections are dress focused but also include separates—dungarees, skirts, tops and knits.
Siblings Adam, Ania and Mark Taubenfligel make up Triarchy, a Los Angeles–based denim brand that combines the form and grace of equestrians with the edginess of motorcyclists.
After years designing for brands and retailers such as Patterson J. Kincaid, SNT Workshop, Arden B and Lucky Brand, Diana Ra wanted the full creative autonomy and freedom of launching her own fashion line.
Swedish design emporium Austere recently opened in a 5,000-square-foot space in downtown L.A. that was once the garage for a 1920s-era department store.
Joan Oh, designer of Evleo, started a luxury women’s contemporary line focused on leggings. The sought-after bottoms were quickly picked up by style icons such as Alessandra Ambrosio, Gwen Stefani, Emily Blunt, Cara Delevingne and Heidi Klum.
Annie and Jade
Designer Annie Le pays homage to her Vietnamese heritage in her clothing line, Annie + Jade. The collection uses eco-friendly fabrics and an ethical manufacturing process to introduce an unconventional spin to eco womenswear.
A New Beginning in Menswear
The Los Angeles–based The/End offers a fresh perspective to classic menswear silhouettes with attention to detail, fabrics, texture and form.
A Nod to the 1960s
The Spring/Summer 2014 women’s line Sechung combines stylish mod pieces with a rocker edge.
Several design schools in Southern California—including Fashion Careers International, Fashion Institute of Design & Merchandising, Art Center College of Design and Woodbury University—are training their students in the techniques and the craftsmanship that go into making handbags and footwear and incorporating the students’ designs into graduate projects and runway shows.
Designer Amanda Thomas built a following for her jewelry line, Luv Aj, among retailers such as Fred Segal, Nordstrom, Shopbop, Madison, Lisa Klein and Urban Outfitters since it launched in 2005. For Thomas’ latest chapter of the Luv Aj brand, the designer turned to leather.
The Fashion Institute of Design & Merchandising presented its annual Debut runway fashion show at Barker Hangar in Santa Monica, Calif., on March 22 to an audience that included industry insiders, FIDM alumni and faculty, as well as city notables and donors to the FIDM Scholarship Foundation.
Off the Runway and Into the Design Room
Hye Park took her modeling experiences—on and off the catwalk for designers such as Miu Miu, Prada, Roberto Cavalli, Dolce & Gabbana and Hermès—and put them on the drawing board for Hye Park and Lune, a new collaboration between Park and Lune, the Pasadena, Calif.–based company founded last year by Kyle Han and Ashley Lee.
Music plays a huge influence in Private Party’s ethos, which features graphics produced from a fan’s point of view.
Made in America
Retailer-turned-designer Silke Labson moved from New York to LA to launch her latest line Ruhi.
Tom & Teddy is a premium swimwear brand that was created for men and boys—fathers and sons, uncles and nephews—to celebrate their bond and mutual love for the water. The contemporary active swim line includes colorful printed trunk shorts made with a snug-fit elastic waistline and mid-thigh length offering an elevated boardshort.
Swimwear designer Helena Fogarty has about 15 years of fashion experience under her belt and has worked for top brands such as Chanel, Ferragamo and Zac Posen, as well as Harper’s Bazaar.
In launching her swimwear collection, Cheeki Swim, Rosie Davenport was inspired by her globetrotter lifestyle as well as her California coast upbringing.
The ultra-cool Swedish brand celebrated its grand opening of its flagship store in downtown Los Angeles’ old theater district.
Jack and Georgia Chang have been producing apparel in Los Angeles since 1989, manufacturing garments for premium brands.
Los Angeles–based designer Jessica Faulkner embraces the smart side of clothing. Using her world travels, education, sports background and industry experience, Faulkner creates a well-rounded apparel line filled with sophistication, flirtiness and versatility.
Lola Getts is an activewear company that makes functional sports-performance clothing in plus sizes. Founders Stacey Goldstein and Jodi Geiger saw a void in the activewear industry for plus-size styles. As an avid cyclist and yoga participant, Goldstein noticed that women of various sizes in her classes were wearing baggy sweats and white tees.
The owners of newly established women’s contemporary line Halladay, Greg Duzian and Azi Tchatalbachian, have worked in the fashion industry for more than 25 years. The two have covered everything from design to product development, sales and marketing, production, and sourcing.
Argoz: Updating the Argyle
Entrepreneur Dan Soha launched Argoz in San Francisco in early 2012 with two goals: create the perfect argyle sock and make it in America.
Launches Juniors Edition
Designer Bryan Emerson creates luxury scarves and shawls made in soft jersey fabrics such as linen, viscose, rayon, cotton and a bit of cashmere.
Rock ’n’ Roll Chic
Drucker recently debuted her new collection at A’Maree’s boutique in Newport Beach, Calif.
Macy's fashion and music fund-raiser at the Orpheum Theatre
Contemporary Apparel With a Vintage Twist
Javier Vassallo draws inspiration
Trade Show Report
Buyers attending the recent Surf Expo, held Sept. 6–8 at the Orange County Convention Center in Orlando, Fla., had a wide selection of surf and swim merchandise to shop.