• Recent initiatives—including the launches of “The Youth Report by Pacsun,” Pacsun Youth Advisory Council, Pacsun Purpose Partner Summit and second NFL x ALEALI MAY collection—illustrate the brand’s commitment to understanding Gen Z and Gen Alpha. | Photo by Pacsun
FASHION

Pacsun Launches Initiatives Aimed at Gen Z, Gen Alpha

By Dorothy Crouch, Contributing Writer | October 3, 2025

Los Angeles–based Pacsun continues to steer youth culture as it celebrated the debut of “The Youth Report by Pacsun” and Pacsun Youth Advisory Council during its inaugural Pacsun Purpose Partner Summit, held Sept. 18 at Rolling Greens in downtown Los Angeles.

NEWS

Hellmann’s Collection Makes NFL Debut Styled by L.A.’s Kyle Smith

Hellmann’s Collection Makes NFL Debut Styled by L.A.’s Kyle Smith

Condiments brand Hellmann’s recent move into denim with its House of Hellmann’s collection included an NFL debut by New York Giants linebacker Kayvon Thibodeaux, designed by Zero Waste Daniel and styled by Los Angeles–based stylist Kyle Smith.

Swim Week Las Vegas Dazzles With Flash and Makes History

Swim Week Las Vegas Dazzles With Flash and Makes History

A host of California designers including Christian Audigier delivered distinctive styles, creative visions and unforgettable runway moments to Swim Week Las Vegas Powered by Art Hearts Fashion Aug. 15–17 at AREA15 in Las Vegas. Lively celebrations were also held poolside and into the night during the three-day event.

Johnnie-O Drives It Forward, Celebrates 20 Years

Johnnie-O Drives It Forward, Celebrates 20 Years

From just wanting to manufacture “a great polo” to a full line of golf apparel and gear, the California-based premium lifestyle brand Johnnie-O marked its 20th anniversary this year with limited-edition releases, standout collaborations and new category launches, including womenswear.

Learning By Design

Learning By Design

For over two centuries educating students in fashion design, Los Angeles Trade-Technical College, Otis College of Art and Design, and Woodbury University have celebrated their design students at graduation fashion shows, and this year was no exception. Drawing inspiration in a range of categories, this season’s offerings lit up the runway.

Otis Enters the Realm of the Kaleidoscope at Its Annual Fashion Show

Otis Enters the Realm of the Kaleidoscope at Its Annual Fashion Show

Otis College of Art and Design held its annual fashion show on May 10 in the campus commons in Los Angeles before an audience of over 4,000. The 2025 theme, “Kaleidoscope,” flaunted designs with sparkling patterns and vibrant colors intertwining with a variety of fabrics and their movement across the runway.

LATTC Celebrates 100 Years of Fashion at Gold Thimble Fashion Show

LATTC Celebrates 100 Years of Fashion at Gold Thimble Fashion Show

Los Angeles Trade-Technical College hosted its spring 2025 Gold Thimble Fashion Show on May 30, presented by the Design & Media Arts Pathway.

Woodbury Students Design to Their Own Voices

Woodbury Students Design to Their Own Voices

Woodbury University honored its talented fashion-design students with the “La Reverie”–themed runway show May 8 at the Alex Theatre in Glendale, Calif.

Two Moms. Too Much Waste. One Big Idea.

Two Moms. Too Much Waste. One Big Idea.

Mothers Kimberly Lau and Linda Young are filling the gap between good intentions and real solutions by lessening textile waste going to landfills. “As moms, we were watching perfectly good clothes cycle through our kids’ closets and head straight for the trash,” said both Lau and Young, co-founders of Project ReWear.

Nexus Moda Observes Earth Day With Eco-Fashion Leaders

Nexus Moda Observes Earth Day With Eco-Fashion Leaders

Earth Day 2025 at the California Market Center had a fresh look with Nexus Moda, an event presented by Showroom 316, on April 22. The event blended fashion, art and technology—a concept from producer Cameron Harp and executive producers Marina Leight and Natashia Lunt.

Structure Without Stiffness: Bella+Canvas Expands Its Heavyweight Collection

Structure Without Stiffness: Bella+Canvas Expands Its Heavyweight Collection

Premium blank apparel maker Bella+Canvas has expanded its Heavyweight Collection with eight new styles across three fabric weights—6 oz., 7.5 oz. and 10 oz.—offering even greater versatility for layering, customization and embroidery.

Cross Colours x Black Radiance Tout Clothier as ‘Lifestyle’ Brand

Cross Colours x Black Radiance Tout Clothier as ‘Lifestyle’ Brand

Los Angeles–based heritage streetwear brand Cross Colours has carved out a new path thanks to its partnership with cosmetics brand Black Radiance

Creative Possibility: The Currency of the Future

Creative Possibility: The Currency of the Future

After 25 years, Fashion Snoops—whose clients have included ASOS, LVMH, H&M, Under Armour and Reebok—has reiterated its proven prognostication powers by rebranding as Future Snoops.

Kevan Hall F/W ’25 Reimagines Archival Pieces Using Japanese Methods

Kevan Hall F/W ’25 Reimagines Archival Pieces Using Japanese Methods

While Kevan Hall’s Fall/Winter 2025 collection boasted fresh looks, it also highlighted refreshed approaches to archival garments inspired by the Japanese discipline of kintsugi.

NYFW Powered By Art Hearts Fashion Showcases Emerging, Veteran Designers

NYFW Powered By Art Hearts Fashion Showcases Emerging, Veteran Designers

New York Fashion Week Powered by Art Hearts Fashion ran Feb. 6–9 at The Angel Orensanz Foundation with brands and designers such as Glaudi unveiling their latest works.

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