EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Deep, Smoky Denim and Cool Blues Define Ética for Fall 2020
Approaching its denim with fresh features added to basic styles, responsibly made brand Ética added unexpected details with its notions, pockets and surprising updates to its pieces for Fall 2020.
Fall 2021 Blends Structure and Athleisure in Rich Hues With Pops of Dramatic Color
This season is marked by the liberating and positive force of color, which is something we feel more than we understand.
In the Pursuit of Happiness, Alexander Grant Launches _by.Alexander
After producing some of music’s most-popular songs over the last 20 years, Alexander Grant—known more widely as Alex da Kid—is venturing into luxury fashion with the launch of his _by.Alexander clothing.
CFF and BDC to Host Inaugural Seminar Supporting Fashion’s Black Community
Two Los Angeles–based fashion organizations have joined forces to create a program that will support business development within the fashion community’s Black population.
Rubin Schubert, 74: L.A. Textile King Passes Away Leaving a Legacy of Sustainable Sourcing
The old saying “legends never die” might be true, but the recent passing of downtown Los Angeles Ragfinders founder Rubin Schubert proves that legendary fashion personalities take a piece of all who know them when they leave.
True Religion’s Jeffrey Lubell Back on the Scene With New Collection
Returning to the industry with a new denim collection named Coût De La Liberté, Jeffrey Lubell reenters the market with a collection that is made with a message in Los Angeles.
Obituary: Steven Frumkin, Fashion Educator
Fashion educator Steven Frumkin died on July 23 in Miami, Fla., from COVID-19, according to a statement from the Fashion Institute of Technology in New York City.
‘Making the Cut’ Winner Jonny Cota Opens Store to Build New Brand Experience
A few months after his victory on “Making the Cut,” a fashion-competition show produced by Amazon Prime, Los Angeles designer Jonny Cota opened a new, self-named store on Aug. 1 at the Row DTLA campus of retail, dining and creative offices in downtown Los Angeles.
New Lines
New lines and showrooms
From Rio With Love, Bromelia Shares Its Vibrancy in Colorful Swimwear
Born in Rio de Janeiro, Bromelia Swimwear maintains its Carioca roots after a move to Los Angeles, as customers seek joy in bright colors with fun patterns to elevate the summer mood.
Back to the Beach or Lying Poolside 2021 Makes an Impression
Whether found in acid pop, athletic and sexy, sporty ’80s or craft summer, beachwear in 2021 makes a statement.
Shantelle Brumfield Sets Ethical Mission Through Yarn Movement’s Crocheted Swimwear
After learning the artistry of crochet from her grandmother’s friend at the age of 12, Shantelle Brumfield found that this craft could create opportunities. A young entrepreneur by the time she entered high school, Brumfield—or S.LadyBug, which is the name she designs under—had developed a business bringing handmade goods to her classmates in Benicia, Calif.
Designer Patrick DiLascia Finds New Canvas For Fashion Humor in Masks
For Patrick DiLascia, a Los Angeles designer who was featured on CNBC show “The Profit” in 2017, this year was going to be the time when he introduced a new fashion line called Bridge & Tunnel.
Bleu Rod Beattie Resort 2021 Reflects on 35 Years as the Designer Looks to the Future
While discussing the past seven months of extraordinary change in the fashion industry, Rod Beattie relays his gratitude for having a bit of luck.
Kevan Hall Fall 2020 Elevates Fashion Into the Reaches of the Night Sky
With his Fall 2020 collection, Kevan Hall encourages clients to find joy in a new normal through shining brightly in his garments that were inspired by the beauty and wonder of the night sky.
