TRADE SHOWS
L.A. Market Draws Buyers Seeking Special Holiday Pieces and SS ’26 Inspiration
By Dorothy Crouch, Contributing Writer | December 1, 2025
Los Angeles Market Week led buyers and brands to downtown Los Angeles, where The New Mart, California Market Center, Cooper Design Space and Lady Liberty Building welcomed attendees Oct. 6–9 to discover last-minute holiday items and look forward to Spring/Summer 2026.
LA Textile Emerges as International Destination for Sourcing Through Virtual Event
Building on its momentum from a successful October show, LA Textile was hosted Feb. 24–26 on CMC Uploaded, the California Market Center’s digital platform. This edition of LA Textile was a testament to the virtual production’s growth in only five short months. According to the CMC’s senior manager of events, Matthew Mathiasen, attendance figures for the show doubled from the October edition.
West Coast Trend Show Generates Solid Business at On-site L.A. Show
After almost a year of the COVID-19 pandemic, the in-person trade-show format is coming back to life. Last month, in-person trade shows were produced in Orlando, Fla., and at the Dallas Market Center in Dallas. Over Presidents Day weekend, an in-person trade show took place near the Los Angeles International Airport as COVID-19 cases had dipped in Los Angeles County, an area where numbers of COVID-19 cases had been high for much of the past year.
CMC Uploaded Offers L.A. Market Week Preview
For the fifth run of CMC Uploaded, the virtual trade show produced by the California Market Center in downtown Los Angeles, new seminar speakers and new exhibitors were on the roster for an L.A. Market Week Preview.
Liberty Fairs, LA Men’s Market Find Strength in Numbers
After seven years of running solo in-person trade shows in downtown Los Angeles, the LA Men’s Market and Liberty Fairs tried out their first partnership by co-producing the virtual trade show Liberty Fairs x LA Men’s Market, which will wrap up March 9 after a month of doing business.
FashionGo Week to Become Biannual Digital Trade Show
After a second run of FashionGo Week, which ran Feb. 8–12 on the FashionGo business-to-business wholesale online-market platform, the digital trade show anticipates becoming a regular feature on the trade-show calendar.
First Atlanta Apparel of the Year Sees Pre-Pandemic Traffic
Exceeding expectations of show producers, the Feb. 2–6 edition of Atlanta Apparel at the AmericasMart in Atlanta saw buyer traffic that equaled January 2020 numbers. With visitors from 46 states, first-time buyers comprised 20 percent of those who attended the market.
Informa Markets Fashion Welcomes Industry to MAGIC Pop-Up Orlando
Ready for showtime, Informa Markets Fashion hosted its MAGIC Pop-Up Orlando Feb. 9–11 at the Orange County Convention Center in Orlando, Fla. The time had come to produce an on-site show that afforded opportunities for buyers and brands to meet in a safe environment that would employ guidelines to prevent the spread of COVID-19, according to Informa Markets Fashion Commercial President Kelly Helfman.
WWIN Travels Across the U.S. to Bring the Industry Together in Person
As the apparel industry emerges from a 2020 that saw on-site trade events halted, the Womenswear In Nevada event moved from its home in Las Vegas to present its WWIN Orlando Showcase Feb. 9–11 at the Orange County Convention Center in Orlando, Fla.
Offprice Show Produces Smaller Show to Solid Traffic in Orlando
The COVID-19 pandemic inspired the Offprice show, a biannual Las Vegas trade event for value-priced women’s, men’s and kids’ apparel as well as footwear and jewelry to a new town and a new situation, where it shared convention space with the WWIN Orlando Showcase and MAGIC Pop Up Orlando Feb. 9–11 in Orlando, Fla.
MICAM Americas Places Footwear Options at MAGIC Pop-Up
MICAM Americas offered a footwear source at a group of trade shows that ran Feb. 9–11 as the MAGIC Pop-Up at the Orange County Convention Center in Orlando, Fla. Footwear ran the gamut from casual shoes to fashion styles with stiletto heels. Brands exhibiting included Bed|Stü, Matisse, Tamaris and Shu Shop.
Ready to Reunite the Apparel Industry, Trade-Event Producers Host On-site Events
The beginning of 2021 has included a return to on-site trade shows, as producers adhere to safety measures while affording opportunities for buyers and brands to discuss business strategy.
Project Digital’s Sophomore Run Includes CFDA Partnership, Concierge Service
Informa Market Fashion’sclassic- and contemporary-menswear trade show Project rolled out its first virtual trade event, Project Digital, during Summer 2020 in reaction to the COVID-19 pandemic. On Jan. 19, working with the e-commerce wholesale-platform partner NuOrder, Project Digital started a sophomore run, and show producers will further develop certain programs they started testing during the summer.
Strong Start for 2021 Trade-Show Season at Dallas Market
Buyer attendance was up during the recent Dallas Apparel & Accessories Market, with first-time visitors flocking to the event at the Dallas Market Center following a lackluster 2020.
FashionGo Week to Launch Second Virtual Edition in February
Fashion-wholesale marketplace FashionGo will host its second virtual FashionGo Week event Feb. 8-12, following the success of its August debut during the summer trade-show season.
Surf Expo Returns to Orlando With First On-site Event in a Year
Returning to its home at the Orange County Convention Center in Orlando, Fla., Surf Expo, the major trade show for the water-sports and beach-lifestyle categories, was held Jan. 6–8. While the Emerald Expositions–owned Surf Expo relied on its digital edition Sept. 16–18, Surf Expo Connect, many in the industry felt it was time to return to the trade-show floor.
