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Andrew Asch

Stories by Andrew

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Olsen Twins' Elizabeth & James To The Grove

Olsen Twins' Elizabeth & James brand will open its first bricks-and-mortar store at The Grove this summer, according to a statement from the popular Los Angeles area retail center.

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Chinese New Year Rolls Into SoCal Malls

Southern California malls have embraced the Chinese New Year. In case you have not heard, it is the Chinese Year of the Monkey.

January Sales Slow


Retailers typically regard January as a clearance month, a period of time to slog through while focusing on the important business of upcoming Spring fashion. However, January did not start the year with much cheer.

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Westfield’s Mall at LAX

It was the official grand opening of the dining and retail section at Terminal 2 at LAX recently. Developed by Westfield, the shopping center company made a statement that its dining and retail section in the would have projected annual sales of $41 million.

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Levi’s Clothes for Superbowl 50

Wanna cheer the Superbowl in a denim style? Levi Strauss & Co. announced that it had expanded its Levi's NFL Collection.

Fox Names David Durham Creative Director


Motocross and mountain-biking clothing brand Fox Racing, a division of Fox Head Inc., announced some big changes, according to a Feb. 3 company statement.

FMNC: 2016 Starts on Optimistic Note

Trade Shows

Many vendors felt optimistic about 2016 business after Fashion Market Northern California wrapped up its Jan. 24–26 run at the San Mateo Event Center in San Mateo, Calif.

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Rachel Zoe to Pop at The Grove

Rachel Zoe’s 2016 looks will pop at The Grove, one of Los Angeles’ most popular retail centers. The fashion star will produce a pop-up shop at The Grove from Feb. 24 to March 31.

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More Stores To La Brea

Galia Lahav Haute Couture boutique opened last week at 169 N. La Brea Ave. in Los Angeles. It's just one of the new stores on La Brea.

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Galia Lahav Haute Couture to Los Angeles

It’s a time for brides and eveningwear on Los Angeles’ La Brea Avenue. Israeli-fashion house Galia Lahav Haute Couture opened a flagship boutique at 169 N. La Brea Avenue.

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Diane Merrick’s Influential Boutique Closes


After 45 years running a boutique selling cashmere, jeans, china and antiques to generations of Los Angelenos, Diane Merrick is closing her namesake boutique. On Jan. 28, she announced the closing sale for the Diane Merrick boutique at 7407 Beverly Blvd., near Los Angeles’ Fairfax District.

Quiksilver Announces Bankruptcy Exit


Surf giant Quiksilver Inc. plans to emerge from Chapter 11 bankruptcy by Feb. 8, it was announced on Jan. 28. The U.S. Bankruptcy Court for the District of Delaware confirmed the Huntington Beach, Calif.–headquartered company’s plans for reorganization. The bankruptcy was declared in September 2015.

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In Tough Times, Mark Zunino Opens Lavish Couture House

LA Atelier

It’s an era marked by retailers closing stores and scaling back, but Mark Zunino, a Beverly Hills, Calif., couturier, unveiled a 5,500-square-foot atelier with a staff of 40 people.

Olmstead Joins CMC’s Retail Relations


The California Market Center showroom building in the Los Angeles Fashion District reorganized its retail relations department in early January.

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Sweat NSK: Choose Your Activewear

Sweat NSK

Los Angeles’ exclusive Brentwood neighborhood is the address to many fitness businesses, but there were no multi-line boutiques offering the best activewear styles, said Natalie Fritz, a partner and the “N” in Sweat NSK.

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ISS: T-shirt Trade Show Growing

Talking T-shirts

The Imprinted Sportswear Show, which traditionally sprawls across a large convention center ballroom every year at the Long Beach Convention and Entertainment Center, was the biggest ISS trade show produced by Emerald Expositions ever since it acquired the show in 2001, said Jeff Brown, the show’s group show director.

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Crooks & Castles – To the Dogs!

Over the years, Crooks & Castles has printed a Medusa’s head, a castle and the brand's name on it's labels. For Fall ’16, we’re going to see something new.

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Shearer’s In Bowie We Trust

Neely Shearer of Abbot Kinney Boulevard boutique In Heroes We Trust started the year by producing the In Bowie We Trust show. It commemorated the life and art of David Bowie, with more than 30 artists riffing off of the legend and looks of the musician and pop star.

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Long Delayed Redondo Beach Pier Project Comes To Life

The long delayed renovation of Redondo Beach Pier might be actually on its way to becoming a reality.

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Elyse Walker's New Boutique

Elyse Walker is on the move. She recently announced that she will open a second of her self named Elyse Walker boutique. It will be located in the Lido Marina Village in Newport Beach, Calif.

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Volcom's New Boardshorts

Check out Volcom's SS16 boardshorts styles.

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Altamont Goes 90s

The Sub Pop music label drove the 1990s indie rock scene. At Agenda trade show in Long Beach, Calif., the Altamont clothing line introduced a capsule clothing line Altamont x Sub Pop. Check it out.

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Robin’s Jean Boutique Opens at Beverly Center

Robin’s Jean Boutique

High-end denim brand Robin’s Jean is on the move.

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Surf Expo: Biggest Show, Trade Show Director Says

40 Years of Swim/Surf

It was the 40th anniversary of the Surf Expo trade show, and during its most recent run, Jan. 14–16 in Orlando, Fla., the sprawling trade show for swim, surfwear and beach culture reported an increase in vendors.

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Focused Buyers Turn Out

LA Market

January market in Los Angeles is typically a low-key affair with retailers looking to fill in depleted inventories after the holiday season or buyers looking to review lines in a more-relaxed setting before the crush of the Las Vegas trade shows in February.

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Element's Ray Barbee Collection

Ray Barbee is an action sports renaissance man. Maybe that's why the Element recently devoted a capsule collection honoring everything that is Ray Barbee.

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Fashion District Favorite Takes A Bow at New Mart

Express Presto café took a bow at the lobby of the New Mart on Jan. 18. Its sister café, L'Express Presto, has been serving treats and coffee drinks at the California Market Center for more than 25-years.

Holiday Sales Not as Robust as Expected


The results are in. Holiday sales are up 3 percent over last year.

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Zhivago At Cooper Design Space's Room

Aussie brand Zhivago will take a January LA Fashion Market bow at the Room showroom at Cooper Design Space. The LA Fashion Market begins Jan. 17. Take a look.

Showroom Profile: The NTWRK Agency

Showroom Profile

The NTWRK Agency is on the move. In December, the showroom started a massive remodel of its space in the “B” wing of the California Market Center. It also embarked on an expansion. A wall of the adjacent showroom, B-405, was knocked down and The NTWRK added additional real estate.

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Patagonia - Say Goodbye to Neoprene

Patagonia's new wetsuit line - first exhibited at Agenda trade show last week - aims to be a wet suit with a big difference. It's not made with neoprene.

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T-Shirts: Life Clothing Co.

Life Clothing Co.

After a gig selling lingerie, Bobby Banafsheian shifted fashion gears. He started T-shirt and basics line Life Clothing Co. Since its 2009 debut, some of his styles have sold at Urban Outfitters, Topshop, Nordstrom and Bloomingdale’s.

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T-Shirts: Linda Carmello Sibio

Linda Carmello Sibio

Linda Carmello Sibio got into the T-shirt business through teaching art to homeless and mentally ill people. “What I’m trying to do is make mental-health issues palatable to the public,” said Sibio, a fine artist based in the high-desert town of Twentynine Palms, Calif. “How can I get this message across and make it playful? By making the T-shirts.”

Manufacturer Starts Rent-a-Desk Program in L.A. Fashion District


A block or two from Santee Alley in downtown Los Angeles, Michael Harb believes that he can build an incubator and a post-college program for beginning manufacturers.

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Agenda Attendance Up

Attendance Up

Attendance increased 6 percent at streetwear and action sports–focused trade show Agenda, held Jan. 7–8 at the sprawling Long Beach Convention Center in Long Beach, Calif.

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Nicolas Felizola Takes L.A. Bow

The gowns and red carpet looks of the Nicolas Felizola Collection have graced the runways of Miami Fashion Week and the Latin Grammys in the past, designer Nicolas Felizola held the first Los Angeles area viewing of his styles Jan. 9 at the Four Seasons Hotel in Beverly Hills. Take a look.

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For Love & Lemons: Contemporary Swimwear With Lingerie-like Details

Swim New Resource

Sexy, low-cut dresses have been a specialty of Los Angeles–based brand For Love & Lemons, said Laura Hall, one of the designers for the brand, which has been sold at high-end specialty stores such as American Rag Cie, Elyse Walker and Planet Blue.

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Gala Opening for Mark Zunino Atelier

It was Mark Zunino's dream to give Los Angeles a grand, full service atelier for red carpet gowns and eveningwear. On Jan. 7, he unveiled his dream with a gala event at the Mark Zunino Atelier at 181 N. Robertson Blvd.

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Agenda & Merchant Factors Talk Scholarships

Last year Merchant Factors endowed a scholarship for Agenda trade show. Agenda and Merchant Factors extended its scholarship program for Agenda’s upcoming trade show in Miami, Fla. It was announced recently that the winners of the program were the Valley High women’s streetwear label and Oscar x Frank.

Macy’s Reports Soft Holiday, Announces Closing Irvine and Sacramento Stores


Department-store giant Macy’s Inc. reported a soft holiday sales season.

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Headwear Brand Opens on Melrose

Official Opening

Official opened a branded boutique in Los Angeles.

Is Culver City Ready for High-End Boutiques?


When the luxe mixed-use development Platform makes a formal debut in April, it hopes to shake up the area around the bustling restaurant and art-gallery neighborhood of downtown Culver City, Calif.

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Sue Wong’s Lavish New Year’s Eve

2016 looked more like the 1920s at designer Sue Wong’s lavish New Year’s Eve Party in Los Angeles.

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Paul Smith Photo Day

They say L.A. is a place where no one gets out of their cars. It means that there are few public spaces where people actually gather and mingle in the metropolis. The bright pink Paul Smith boutique in West Hollywood has presented an alternative. There's an occasional street scene in the parking lot where people take selfies.

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Agenda Emerge Talks New Ideas In Street & Action Sports

At the end of a trade show, booths are torn down and dinner plans are made, but when Agenda trade show wraps up on Jan. 8, trade show management got one more thing on the itinerary. Call it inspiration. Project Cobalt will present Agenda Emerge at the Center Theater at the Long Beach Convention Center from 7 to 10PM Jan. 8.

Dollar T Thrift Goes E-commerce


Derek Wong started a fashion career printing T-shirts. But when it came time to move on to his next project, Wong didn’t feel like going high-end or designer. He saw opportunity in thrift.

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L.A. Made Line Takes New Look to High End Shop Traffic

ADBD at Traffic

After a few years of selling streetwear on Los Angeles’s Fairfax Avenue, Adam Derry of the ADBD label is taking his line a few streets and a world beyond from Fairfax’s streetwear sizzle.

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Avocado Activewear

Open on Abbot Kinney

As many boutiques were anticipating the winter holiday retail season winding down, made-in-Los Angeles brand Avocado was just getting started. It opened its first store on Dec. 22.

Contenders: Clothing Line Looking for Bigger Forum


Skateboarding and surfing have launched hundreds of brands, but for John Anderson, the inspiration for the new Contenders clothing line came from one of the oldest of sports: boxing.

Holiday’s Mixed Review: MasterCard Reports Increased Sales, Others Call it a Tough Season


The reports for the 2016 holiday retail season are in, and the news is mixed.