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Andrew Asch

Stories by Andrew

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Norwegian Rain to H Lorenzo

It’s a week or so before Thanksgiving, and it feels like August in Los Angeles. But rains from the El Niño weather pattern are forecast to soak California in the upcoming months. The H. Lorenzo Men’s shop in West Hollywood’s Sunset Plaza retail district is betting that people will be thinking about monsoon-style rains soon.

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Acustom Apparel Takes A Bow in West Hollywood

The bespoke experience is going digital. Acustom Apparel recently opened a West Hollywood boutique based on digital bespoke.

Venue' s Canares Announces New Trade Show

Silk Show

Venue Trade Show founder Miles Canares announced Silk Show, a new event that will take a bow at the sprawling Asian American Expo, which is scheduled to run Jan. 16–17 at the Pomona Fairplex in Pomona, Calif.

Macy’s Reopens DTLA Location


In California, Macy’s will be unveiling huge remodels of some of its stores.

Petri Joins …Lost Holdings


Leading surfwear and fashion company …Lost Holdings announced that Rick Petri, a surf-industry veteran, will join the company as its president on Dec. 1.

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Holiday & Fantasy Looks with Fashion Speaks Show

Holiday & Fantasy

After months of blazing temperatures, Southern California finally became chilly on Nov. 15. The cold was appropriate weather for Los Angeles–based label Want My Look’s holiday styles, which were part of the debut of the Fashion Speaks event at the Le Meridien Delfina Hotel in Santa Monica, Calif.

Holiday 2015: Decent Economy, Weak Christmas Forecasts


Solid growth is forecast for the upcoming holiday season, but don’t count on seasonal cheer coming from retail economists and analysts.

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LASC Honors Paris Victims

The pain is still raw from the terror attacks on Paris. Alfredo Izaguirre, a partner and buyer from LASC, a West Hollywood boutique, wanted to honor the victims of the terror attacks with a window which looks out onto Santa Monica Boulevard. Take a look.

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Elyse Walker & CFDA's Gala For Mentorship Program

They all earned their stripes as designers. But Council of Fashion Designers of America and FORWARD by Elyse Walker arranged a master class for a handful of emerging designers in developing a luxury brand business. A swank party was held for the designers on Nov. 17.

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The Park's New Look With Creative Offices

Once a traditional showroom space, The Park in the Los Angeles Fashion District’s Lady Liberty building has shifted gears into something new.

Macy’s Looks to Future After 3rd Quarter Stumble


On. Nov. 11, Macy’s Inc. reported a 3.6 percent decline in same-store sales for its third quarter. As a result the giant retailer revised its sales and profit forecast for its Winter Holiday sales in the fourth quarter, which sent retail stocks reeling. Sales for the retail giant’s third quarter were $5.874 billion.

SIMA Image Award Nominees Announced


Surf Industry Manufacturers Association has presented its SIMA Image Awards for 13 years, and on Nov. 11, it announced its slate of award nominees for work done in the past year. Winners will be announced Feb. 11.

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New Resource: Mario De La Torre: “For All Women”

“For All Women”

A decade after quitting a lucrative banking job to learn the basics of fashion design, Mario De La Torre plans to introduce his namesake women’s contemporary line under the glamour of spotlights.

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New Resource: Betro Simone

Betro Simone

Stefanie Betro is on the move. In late 2014, she started working on the women’s contemporary clothing collection Betro Simone with Daniel Guez, founder and chief executive officer of BLVD Brands. Before the line was exhibited on the trade-show circuit, the Los Angeles–made line was picked up by select Nordstrom doors and Nordstrom’s e-commerce site, where it continues to be sold.

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At 10, Tokidoki Finds Business in Collaboration

Cartoon Collaboration

There’s Mickey Mouse, Bugs Bunny, Hello Kitty and a world of superheroes competing for spaces in our imaginations and on our T-shirts. Los Angeles–based brand Tokidoki recently celebrated its 10th anniversary of carving its own niche in this animated crowd, and the small, private company is looking to grow through a wide arena of collaboration and retail.

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Wolk Morais Shows Collection 2

Wolk Morais

Evening gowns with denim, floral jacquard bra tops, mesh neoprene. These were a few looks from the Wolk Morais label’s Collection 2. A runway show for the brand took place on Nov. 9 in West Hollywood, Calif.

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Jeremy Scott Party for Longchamp

It was anniversary time for designer Jeremy Scott and the French luxury house Longchamp.

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Dyer & Jenkins Pops at Hemingway & Sons

After raising seed money on Kickstarter in Fall 2013, the Dyer & Jenkins brand has blossomed into a working label in downtown Los Angeles. On Nov. 5, it produced a pop-up shop at Silver Lake men's shop Hemingway & Sons.

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Tokidoki Celebrates 10

A grim reaper character – but cute! That’s what Simone Legno was drawing more than a decade ago. It later turned into a serious business. The Tokidoki brand celebrated its 10th anniversary with Nov. 5 party at The Well in downtown Los Angeles. Take a look!

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Baddie Winkle X Brian Lichtenberg at Kitson

What first began as a goof is now an Internet sensation and …a capsule collection by pop-culture provocateur Brian Lichtenberg. Witness the Baddie Winkle X Brian Lichtenberg collection. A party was held for it at Kitson in West Hollywood on Nov. 5.

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Nü Denmark Opens at Sunset Plaza

Danish brand Nü Denmark opened its first U.S. store recently at West Hollywood's exclusive Sunset Plaza shopping district. We went to a debut party for the boutique. Take a look!

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PSC Pops at Liberty

Pocket Square Clothing has focused on the details in men's clothing - think pocket squares and ties. But for a holiday pop-up shop, the Los Angeles label is going big picture. It produced a holiday pop-up shop with a bunch of emerging men's brands at Concept 8366 1/2 in Los Angeles. A debut party was held for it on Nov. 5.

October Sales Tough


Business for most retailers fell short of Wall Street forecasts, according to analysts such as Ken Perkins of Retail Metrics, a Boston-area market-research firm.

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Curvy Couture: In the Adaption Biz

Curvy Couture

Los Angeles’ Curvy Couture label is on a mission to open lingerie fashion to plus-sized women.

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Westside Doyenne To Gritty Los Angeles St.

Elyse Walker in DTLA

Elyse Walker is best known for running an influential, self-named boutique in Los Angeles’ exclusive Pacific Palisades neighborhood, but she is making news in downtown Los Angeles, which is a long freeway trip away from the Palisades. Walker recently opened a new design office and showroom for the fashion lines she designs in the rapidly changing district of downtown.

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Xmas Tree Lighting at Citadel – Nov. 7

The Back-to-School season seems just to have ended, but it might as well be time to start wrapping Christmas presents. The Citadel Outlets, just outside of downtown Los Angeles, will be the site of the lighting of a 115-foot-tall tree on Nov. 7. Performing at the event will be Disney Channel singing stars Sabrina Carpenter and Laura Marano.

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Current/Elliott’s New Abbot Kinney Boutique

L.A. Brand Current/Elliott opened its own branded boutique at 1132 Abbot Kinney Blvd., adjacent to the new Kit and Ace boutique recently.

Overcoming the Challenges to Cotton


Cotton is crucial for the development of much of the world’s clothing, but a handful of groups have been warning apparel companies that a number of issues challenge the global cotton supply, and major apparel companies have been listening.

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T-Shirt Trends for Spring 2016

T-shirt Trends

The motto for forecasting T-shirt trends for teenagers and young women might as well be “Here today, gone tomorrow,” said Barbara Fields, president of the Barbara Fields Buying Office in Los Angeles.

Caruso’s Carlsbad Shopping Center Delayed


The plan to build a Caruso Affiliated retail center on the banks of a lagoon in Carlsbad, Calif., has hit a snag. On Oct. 27, opponents of the project gathered enough signatures to put the project up for a vote by Carlsbad’s residents after the signatures were verified by San Diego County’s Registrar of Voters.

Obituary: Sam Sarpong, model and actor


Sam Sarpong, a model for the Tommy Hilfiger brand, a musician and an actor, committed suicide on Oct. 26 by jumping off the Colorado Street Bridge in Pasadena, Calif.

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Kit and Ace To Abbot Kinney

Canadian-brand Kit and Ace opened its first Los Angeles area shop at 1130 Abbot Kinney Blvd. A gala debut party was held Oct. 28 for the 2,400-square-foot shop which mixes contemporary clothing with a sense of a get-together.

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LA Caribbean at Style Fashion Week

The LA Caribbean fashion showcase is back. The runway show devoted to designers with roots in the Caribbean made its sophomore run at Style Fashion Week.

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LASC’s Big Rooftop Halloween Party

It’s Halloween. If you are going to be in West Hollywood on Fright Night, get ready for sharing the street with a host of ghouls and goblins. 500,000 souls typically drop by the small city’s giant Halloween Carnival. For those who want an eagle’s eye view of the mayhem, prominent boutique LASC will host a Fright Night rooftop party in West Hollywood. Boo!

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Lisa Kline Pops

For one night, Lisa Kline opened her first bricks-and-mortar store since shuttering her influential group of stores in 2011.

L.A.’s Arts District to Get New Mixed Use Retail Compound


Real estate companies Blatteis & Schnur and ASB Real Estate Investments redeveloped parts of Abbot Kinney Boulevard in Los Angeles’s bohemian Venice district, and the companies will take their know-how to another redeveloping neighborhood with the reputation of attracting creative people.

Palo Alto’s Stanford Shopping Center Opens New Area, New Stores


Simon-owned mall Stanford Shopping Center announced 25 retailers will move into a new section of the Palo Alto, Calif., mall.

Runway Show Producer, Style Fashion Week, Expands Into Trade Show Biz

Trade Shows

After five runs as a solo event, Venue Trade Show’s streetwear grit set up shop with the gowns and sequins of Style Fashion Week.

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Anjé at Style Fashion Week

New York’s Anjé line took its first bow in Los Angeles during Style Fashion Week. Take a look.

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Marco Marco at Style Fashion Week

Sorry, the words tradition, drag queens and go go boys don’t seem to go together. But at Style Fashion Week, it’s become a tradition to produce a runway show for Marco Marco, a Hollywood label specializing in men’s underwear. Check out the mayhem.

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Andre Soriano at Style Fashion Week

When Andre Soriano took the runway at Style Fashion Week on Oct. 15, he went for the glam!

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Mario De La Torre Takes a Bow at Style Fashion Week

Mario De La Torre introduced his self-named Mario De La Torre contemporary line at Style Fashion Week Oct. 15. Take a look!

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Civil Society + Barlis at Style Fashion Week

On Oct. 15, we went backstage and saw some looks from Civil Society and Kenneth Barlis at Style Fashion Week. Check it out.

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Malan Breton At Style Fashion Week

Malan Breton is back in Los Angeles. The former Project Runway cast member produced a 29-look runway show for his Spring Summer 2016 collection at Style Fashion Week on Oct. 14. Los Angeles last saw a Malan Breton runway show for his Spring 2014 collection.

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Maggie Barry at Style Fashion Week

Maggie Barry has designed costumes for almost every rock star from the 1980s on. But when her M8 Urban label took the stage at Style Fashion Week on Oct. 15, the emphasis was her take on streetwear.

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Outerknown Reveals At Wittmore

Below an art installation of salvaged surfboard fins, Kelly Slater’s Outerknown label produced its first U.S. retail event Oct. 15 at the Wittmore boutique in downtown Los Angeles’ Arts District.

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Backstage with Adolfo Sanchez at Style Fashion Week

Los Angeles designer Adolfo Sanchez produced a runway show at Style Fashion Week on Oct. 15. We photographed Molly Eskam wearing one of his creations.

LAMM: Seeks Alternative in New Space

Trade Shows

Now in its fifth season, the Los Angeles Men’s Market moved to a new event location in the California Market Center called Space 10B.

Hot Weather Creates Challenges and Opportunities at LA Market

Trade Shows

Unseasonably high temperatures and unusually high humidity greeted buyers and exhibitors attending the recent Spring 2016 Los Angeles Fashion Market, which ran Oct. 12–15 in downtown Los Angeles.

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Claire Pettibone’s Gilded Age

Los Angeles' Claire Pettibone produced an October 8 runway show in New York City. It was for her Fall/Winter 2016 bridal collection called The Gilded Age.