As global supply-chain disruptions continue to impact the bottom line of businesses across the U.S., the need for apparel companies to be creative, resourceful, and nimble carries unprecedented weight. The industry needs to be diligent in maintaining its customer base and business partnerships while sustaining longer payment terms, a shortage of available materials, and higher costs.
Inside the Industry
Kavon Massenburg was in a world of trouble a few years ago. He had been arrested for dealing drugs and had been hospitalized for a gunshot wound.
The Comexposium Group’s virtual trade event Curve Connect was hosted Feb. 16–28 as the second edition of this digital production. The platform, which is powered by Grip, will be available for the remainder of the year as Curve Connect organizers seek to transform the trade show into a permanent online destination for its clients.
Built on customer trust and forging relationships directly with consumers, Noli Yoga was founded according to a mission that afforded a fashion-driven activewear product through connections with the brand’s clients. What started as a side project for Chief Executive Officer and Creative Director Slava Furman, who was working in a corporate role when the label launched in 2015, Noli Yoga began as a labor of passion. Working with bright colors for the collections, Furman recognized the connection between striking hues and success selling through social media.
Novoloop’s Upcycling Breakthrough
Founded during the college years of friends Miranda Wang and Jeanny Yao, the Menlo Park, Calif., BioCellection formed with a goal of developing processes to transform traditionally unrecyclable plastics into materials that could be upcycled into new products.
Looking back on his 16 years in business, Blayne Siegel, president and founder of Kinetix Casual Luxury, is grateful for his long journey to veteran status in the space of creating luxurious T-shirts and other relaxed styles.
Building on its momentum from a successful October show, LA Textile was hosted Feb. 24–26 on CMC Uploaded, the California Market Center’s digital platform. This edition of LA Textile was a testament to the virtual production’s growth in only five short months. According to the CMC’s senior manager of events, Matthew Mathiasen, attendance figures for the show doubled from the October edition.
After almost a year of the COVID-19 pandemic, the in-person trade-show format is coming back to life. Last month, in-person trade shows were produced in Orlando, Fla., and at the Dallas Market Center in Dallas. Over Presidents Day weekend, an in-person trade show took place near the Los Angeles International Airport as COVID-19 cases had dipped in Los Angeles County, an area where numbers of COVID-19 cases had been high for much of the past year.
Fashion on Film
In lieu of a New York Fashion Week presentation, Kevan Hall told the story of an optimistic future surrounding his latest collection as he directed a film titled “Together Again,” which premiered Feb. 16 on the Council of Fashion Designers of America’s Runway360 platform.
Using sustainable fabrics for jeans, T-shirts and underwear is usually serious business, but the Los Angeles–headquartered brand Culprit Underwear has developed a niche using humorous graphics to sell its ecologically sound, made–in–Los Angeles products.
For the fifth run of CMC Uploaded, the virtual trade show produced by the California Market Center in downtown Los Angeles, new seminar speakers and new exhibitors were on the roster for an L.A. Market Week Preview.
After seven years of running solo in-person trade shows in downtown Los Angeles, the LA Men’s Market and Liberty Fairs tried out their first partnership by co-producing the virtual trade show Liberty Fairs x LA Men’s Market, which will wrap up March 9 after a month of doing business.
After a second run of FashionGo Week, which ran Feb. 8–12 on the FashionGo business-to-business wholesale online-market platform, the digital trade show anticipates becoming a regular feature on the trade-show calendar.
Los Angeles retail is seeing a few new store openings. Among them is Onitsuka Tiger, which recently wrapped up a digital fashion show at Milan Fashion Week on Feb. 27.
Remembering Fred Segal
Fred Segal was considered the founder of the specialty-retail approach that ushered in an influential Los Angeles and California sense of cool. He died Feb. 25 in Providence Saint John's Health Center in Santa Monica, Calif.
ON-DEMAND PRINTING, DROP SHIPPING
On-demand-printing and drop-shipping-fulfillment business Printful is scheduled to open a 93,000-square-foot facility in the Los Angeles area this fall, said Dairis Zarins, Printful’s director of operations.
U.S. retail sales are forecast to make a big rally this year. Sales are expected to grow between 6.5 percent to 8.2 percent to more than $4.33 trillion, according to the National Retail Federation.
Resorts World Las Vegas will be the first new casino resort to open on the Las Vegas Strip in more than a decade. It was recently announced that Fred Segal was selected to develop and run boutiques at the casino.
Continuing its growth within the consumer-retail industry, the data-platform provider SoundCommerce announced $15 million in Series A financing, aligning with its expansion through hiring, platform capabilities and customer engagement.