Following a chance meeting during Milan Design Week in 2019, athletic brand Nike was impressed with 3M's artistic capabilities that it is able to blend with product practicality.
MAGIC in 2021
On Dec. 3, Informa Markets Fashion announced its 2021 schedule of digital events and on-location expositions.
Moving forward with its latest virtual event, Apparel Textile Sourcing hosted its Post-Election Summit and Sourcing Show to connect buyers, sellers, brands, manufacturers, retailers and factories to discuss the future of the industry in a post-election, post-COVID-19 world. Over the course of five days, Nov. 16–20, ATS connected professionals within the industry through buyer-and-seller matchmaking and interactive booths that enabled attendees to shop ready-to-order apparel, textiles and accessories.
Approaching her new eco-activewear line Aura7 Activewear in the same manner as she lives her life, Franciska Bray-Mezey believes that performing good works will yield positive results. As an Orange County, Calif., yoga instructor and lifelong enthusiast of the discipline who has served the local community for 10 years, she began offering complimentary classes online to help her clients cope with the COVID-19 pandemic. After launching Aura7 Activewear in Orange County, Calif., in August, Bray-Mezey remains optimistic for the brand.
As consumers adapted to a new way of life with most of their shopping conducted through e-commerce, businesses that viewed this method of selling as uncharted territory learned quickly in order to survive. With almost nine months of COVID-19 under its belt, the apparel industry is rebooting, and, while the most-basic technologies have kept businesses relevant during this time, they will again have to adopt advanced methods of creating and selling apparel to remain agile, reduce waste and accommodate a changed, post-pandemic consumer.
The world we know is undergoing a necessary transformation, speeding up toward more-responsible consumption. Faced with this new economic and ethical crisis, we must think about tomorrow’s fashions, which we are no longer compelled to endlessly reinvent.
The sustainable-fiber-and-materials-sourcing nonprofit Textile Exchange announced Dec. 2 that it is introducing a new criterion to its Corporate Fibers & Materials Benchmark that will afford greater insight regarding the impact on biodiversity caused by apparel companies.
The official holiday-shopping season began the day after Thanksgiving with Black Friday on Nov. 27 and continued into Cyber Monday on Nov. 30, with e-commerce experiencing strong gains as retailers and consumers continue to experience challenges.
A unanimous Los Angeles City Council vote recently gave a green light for final plans of Promenade 2035, a more-than-$1-billion mixed-use project that is scheduled to be constructed on the site of the now-shuttered Promenade retail center in Los Angeles’ Woodland Hills neighborhood.
Inside the Industry
Since 2015, Impact Fashion has provided a forum for sustainable, ethical and vegan brands. For its 2020 Holiday Pop-up shop and party, it’s going virtual.
Showing its support for the United Nations Sustainable Development Goals, the Conscious Fashion Campaign launched its virtual event and exhibition “Discover the Sustainable Development Goals—To Power the Decade of Action” on Dec. 1. The event will run until Dec. 30.
Salesforce, the prominent customer-relationship-management platform, announced Dec. 1 that it had acquired Slack Technologies Inc.
Star chef Ben Ford recently unveiled e-market Doorstep Market.
3D BODY SCANNING
The Scanatic 360 Body Scanner device recently made a debut that spanned the globe.
Tony Hsieh, the celebrated entrepreneur who built the online shoe retailer Zappos.com into a $1 billion footwear-and-clothing company and spearheaded a revitalization of downtown Las Vegas, died Nov. 27.
Faherty, a beach lifestyle brand, recently opened a shop at 1338 Abbot Kinney Blvd.
COVID-19 cases have surged in Los Angeles County, putting the area’s residents and businesses on edge just before Black Friday, the traditional start of the holiday-shopping season.
The contemporary womenswear trade show Coterie announced the appointment of Courtney Bradarich as its new vice president of events. Coterie is part of the Informa Markets Fashion portfolio.
Prior to the most-important shopping season of the year, designer Nicholas Mayfield announced his entrance into e-commerce with a new website and a fresh Coachella collaboration celebrating the festival's 20-year anniversary.