After almost 100 years of making clothing for workers laboring at the country’s grimy jobs, Dickies has become fashionable. Riding on this prominence, the workwear brand recently unveiled its first global marketing campaign.
Fall/Winter 2021-2022 Preview
This season, knits are layered and wrap us in minimalist luxury, creating a comforting cocoon adapted to the current context.
Steps toward creating a more-responsible fashion industry are being taken from all segments of the supply chain to clean up one of the most-pollutive industries on the planet and satisfy the demand of consumers.
A New NYFW
For the September 2020 edition of New York Fashion Week, Tadashi Shoji invited viewers into a filmed showcase of his Spring/Summer 2021 collection that was set in a fantastic tropical forestland as models appeared in finely detailed pieces from the designer.
Recently, manufacturers of materials made from and processes used to treat fibers that are used in outdoor, active and athleisure apparel have made advancements that allow consumers to feel more confident that their purchasing decisions will look good and also contribute to a healthier earth and potentially reduce threats to the environment.
As business restrictions stemming from COVID-19 continue to ease across the United States and unemployment has fallen into the single digits at 8.4 percent, yet employment remains at 11.5 million jobs below February’s figures, and the gross domestic product in the country also decreased at an annual rate of 31.7 percent during the second quarter.
As digital commerce becomes more crucial to retailers, companies offering an edge in the digital competition for consumer attention and wallets are reporting growth.
The COVID-19 pandemic has hit every business that relies on in-person events, but direct-to-consumer retailer Cabi found that it was in a good position to react to that reality.
Steve Lamar, the president and chief executive officer of the trade group American Apparel & Footwear Association, testified Sept. 17 on steps American fashion-and-apparel companies can take to stop forced labor in China’s Xinjiang province.
During an Aug. 29 video broadcast, the Los Angeles Press Club hosted its 62nd annual Southern California Journalism Awards.
Surf Expo was the latest trade show to produce a virtual event due to the COVID-19 pandemic shutdowns.
Making Digital MAGIC
Launching Sept. 1, Informa Markets Fashion allowed the show to go on with its digital trade event that saw its MAGIC anchor and sibling shows run online through the NuOrder platform.
Inside the Industry
Fashion Week San Diego has been keeping its vow to produce showcases for San Diego designers.
Ashton Hirota has gained notice as a designer for his Los Angeles-headquartered brand Ashton Michael and as a semi-finalist for the fashion reality competition show “Next in Fashion.”
Former Tommy Hilfiger Handbags and Accessories, and Oscar by Oscar de la Renta executive Charles M. Jayson has been appointed as the executive vice president of retail business development at management-consulting firm Hilco Merchant Resources.
E-commerce retailer ModCloth announced its return to Europe, following its halt of shipping to the European market in May 2018.
The effects from the COVID-19 recession are still shaking out, but there’s wide agreement that fashion is going to go through big changes.
For the highly anticipated New York Fashion Week, the show has gone on digitally. Many NYFW shows will take place, from Sept. 14 to Sept. 16 on Runway360, a new digital platform produced by The Council of Fashion Designers of America, Inc.
Digital-payment firms PayPal and Visa Inc. announced recently that they would grow their partnership in order to serve consumer and small-business clients.