With trade-show calendars stunted and events canceled during the second quarter of 2020 due to the COVID-19 pandemic, apparel-business owners had time to strategize before L.A. Market Week, which ran June 14–18 in the Los Angeles Fashion District.
After producing a reported 88 shows together in 10 cities including New York, Amsterdam and Hong Kong, Kingpins founder Andrew Olah and the show’s managing director, Vivian Wang, introduced the brand’s first Zoom-hosted digital event April 22–23.
Originally scheduled to take place June 2–3 at Basketball City on Pier 36 in Manhattan, the New York edition of Kingpins, the trade event for denim enthusiasts, has been canceled.
Amid a shifting trade-show calendar, International Market Centers announced a new addition to its Buyer Services team.
Event producer Messe Frankfurt’s Atlanta-based subsidiary, Messe Frankfurt North America, announced earlier this month that its sibling technical-textile and equipment trade shows Techtextil North America and Texprocess Americas would be postponed until December due to concerns surrounding COVID-19.
Navigating through the effects COVID-19 has had on the apparel industry, trade-show producers have been left with few options—postpone, cancel or start being a bit creative.
With the cancellation of the April Amsterdam edition of Kingpins earlier this month, it seemed to be only a matter of time until other apparel-industry event producers would begin to consider doing the same in the United States to help thwart the spread of COVID-19.
While the California Market Center has been undergoing a major renovation, LA Textile show producers still made space for its biannual trade show. During its March 4-6 run, exhibitors noticed attendees were interested in sourcing fabrics and notions to remain ahead of the coronavirus threats to the supply chain.
The March edition of L.A. Market Week signaled one of the final opportunities for buyers to place orders before COVID-19 threats drove the apparel industry to cancel or postpone events for at least a few months.
During this edition of L.A. Market Week, when many showrooms at the California Market Center, the Cooper Design Space, the Gerry Building and The New Mart were exhibiting Fall, the rainy weather and fears of coronavirus put a bit of a damper on shopping excursions as buyers visited the downtown Los Angeles Fashion District.
Nearly one month following the announcement that its May Hong Kong edition would be canceled due to coronavirus fears, denim trade-show producer Kingpins announced the same fate for its April 2020 Amsterdam edition.
Coronavirus did not put a big dent in robust crowds for the LA Textile trade show, which ran March 4–6 at the California Market Center in downtown Los Angeles.
During its seventh edition, hosted Feb. 9–11 at the Andaz 5th Avenue in New York City, The Novus Forum produced a show that was elegant yet afforded a minimalist setting in which designers for the luxury market such as Gemy Maalouf and Gatti Nolli by Marwan could showcase their most recent creations.
Moving into a new space for 2020, Eurovet’s Curve trade show launched its Los Angeles edition Feb. 23–24 at the Westdrift Manhattan Beach hotel.
The first week of February saw the apparel industry come together for the biannual Las Vegas trade shows. Informa-produced trade shows—led by the MAGIC brand—were hosted at the Mandalay Bay Convention Center.
During its Jan. 29–31 run at the Colorado Convention Center in Denver, Outdoor Retailer’s Outdoor + Snow Show saw attendees from the outdoor and snow-sports industries who were searching for the latest products in apparel for these closely related segments.