By Andrew Asch | November 14, 2019
There has been an uptick in interest in bespoke suiting over the past decade, and one of the players in this game calls himself “Fresh.”
Designer Marcell Pustul is expanding his Marcell Von Berlin brand from couture into apparel that is usually worn undercover. Based in Berlin and Los Angeles, Marcell Von Berlin is providing a lot of love to its stateside base by introducing an underwear line that was inspired by the city and its residents.
With Millennials clamoring for instant gratification through direct-to-consumer services that provide an array of products, Madeline Fraser wondered why no one had thought of a custom fine-jewelry platform. The entrepreneur, whose third company, the Los Angeles–based Gemist, offers a platform for consumers to design their own engagement, precious-stone and fashion rings, saw a need for this type of service when she and her fiancé decided to get married.
Launched in 2018, Wash Lab is offering colorful denim from within the Los Angeles market. As a designer who has more than 26 years of experience, co-founder and Creative Director Lina Tsai is “funkifying” the basics.
Increasingly, new and emerging brands are searching for supply-chain options that are outside of the big-box model. For Reck-less founder Kertu Palo, this meant taking seemingly simple shirt-dress and jumpsuit designs but recreating them in different upcycled and dead-stock textiles in a variety of colorways for a sustainable approach to manufacturing in California.
Los Angeles–headquartered contemporary men’s brand Mercy & Loyal started business in 2018 supplying casual yet sophisticated looks for men, but founder Patrick McCook found that the high-end casual looks were too formal for most men. So, the line’s high-end casual looks such as cashmere polo shirts are being phased out and sweatshirts and flannel shirts will take a more prominent role in the line, McCook said.
Daniel Henson wanted to make leisure clothes that were not only simple and elegant but could hold up through any exercise regimen and any kind of weather. He and business partner Darren Chandlee put together what they believed was the best example of simple, elegant and sturdy clothes for hanging out.
Skechers USA is one of the largest sneaker brands in America, and recently the Manhattan Beach, Calif.–headquartered company announced a serious commitment to reducing footwear packaging, according to Michael Greenberg, president of Skechers.
Gustavo Garibay had enough of brash colors and big logos in activewear. He wanted to use the words “refined” and “tailored” to describe it. When he didn’t see this option in men’s activewear on the market, Garibay, a former director of denim product development at Guess?, Inc., resolved to design it himself.
Starting 30 years ago with an apparel-manufacturing idea that would reflect the culture of an often-underrepresented community, TJ Walker and Carl Jones launched Cross Colours, the Los Angeles–based brand that relied on colorful fabrics and designs inspired by young people. While the duo sought to build a brand with which young black youth could identify, they succeeded in creating a legacy that reached far beyond boundaries.
For Bowie & Co. founder Taylor McKinnon, manufacturing domestic, high-end clothes to work toward social change is a personal mission. As someone who experienced great loss, including the passing of his beloved grandmother Brenda, which led to his homelessness, McKinnon experienced firsthand the challenges of recovering from living on the street.
After nine years of promoting a local apparel supply chain, through which all sourcing is no farther than 150 miles from a project’s headquarters, Fibershed founder Rebecca Burgess has become devoted to showing clothing makers how to create a more-responsible product.
It was announced Sept. 24 that Mary Beth Laughton was named president and chief executive officer of the Athleta division of Gap Inc.
The Zarif brothers grew up surfing in San Clemente, Calif., one of the hubs of the California surf scene, but when they developed a ready-to-wear line for their sustainable brand, Mulch, they wanted to keep surf styles at a distance.
Through establishing parallels between the locally sourced, slow-food movement and the slowing down of apparel production from fast fashion, DuPont Sorona hosted an event on Sept. 11 to promote more-responsible approaches to fashion.
Boardriders, Inc. announced a number of initiatives on Sept. 18 that will put it on a path to growth, according to David Tanner, chief executive officer of the Huntington Beach, Calif.–based action-sports company.