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FASHION ADVERTISING

Gap Wants You to Dress Normal

By Alison A. Nieder | August 29, 2014

The Gap has hired David Fincher (director of “The Social Network,” “Fight Club” and the U.S. version of “The Girl With the Dragon Tattoo”) to direct a series of ads it is calling “Dress Normal.”

Foot in the Door

Foot in the Door

At the invitation of the California Fashion Association’s Ilse Metchek, I sat on a panel organized by the CFA on behalf of Consulate General of Brazil in Los Angeles and Abicalçados, the Brazilian Footwear Association.

Scouting Caps at Project

Scouting Caps at Project

Some fashion reporters are always on the look-out for what is new in jeans. I seem to always be on the lookout for caps. Outside of the Project show, there was some headwear that caught my eye.

Undefeated Ready for Its Big District LaBrea Move

Undefeated Ready for Its Big District LaBrea Move

Next month, Undefeated, a pioneering streetwear label, will open its long-anticipated shop at District LaBrea.

Kitson: Ice Ice Baby

Kitson: Ice Ice Baby

Can anyone really get enough of the ice bucket challenge? Joining the tidal wave of people and businesses accepting the Ice Bucket Challenge last week was the Kitson emporium in Las Vegas. Check it out.

Accessories in Charge

Accessories in Charge

Part tech, part accessory, the QBracelet is a lightweight aluminum bracelet with a rechargeable lithium ion battery inside to charge a cellphone.

The Hello Kitty Convention in L.A.

The Hello Kitty Convention in L.A.

The first-official Hello Kitty fan convention will be held in downtown L.A. in late October.

MAGIC Feet

MAGIC Feet

With 20 shows spread out over several venues in Las Vegas, I decided to put trade show mileage to the test.

Bemo Takes A Bow

Bemo Takes A Bow

Bemo is a small camera designed to capture images and quickly post them on social media. Last week, it hosted a party with the Ron Robinson boutique.

A Few Dummies Here

A Few Dummies Here

FIDM is selling a few dummies.

Levi’s DTLA Commuter Space

Levi’s DTLA Commuter Space

Levi’s is biking to downtown Los Angeles. It opened a pop-up shop for its bicycling friendly Levi’s Commuter line at 157 W. 5th St in downtown Los Angeles.

Curio X Echo and Air

Curio X Echo and Air

Call it an unofficial 1-year birthday party. Downtown L.A. boutique Curio and fashion line Echo and Air are both about 1-year old. So they had a party.

Parke & Ronen Spring '15

Parke & Ronen Spring '15

Menswear Line Parke & Ronen will go into its Spring ’15 looks with a yen for linen, said co-founder Ronen Jehezkel.

 Schaefer In The Fashion District

Schaefer In The Fashion District

Downtown L.A. Artist Alexander Schaefer gained notoriety with his "Burning Banks" paintings during the Occupy protest. On Aug. 14, another side of Shaefer went on display. Some of his new paintings were included in a group gallery show in the Fashion District, and they don't have a political theme.

Oak’s New L.A. Boutique Goes Big

Oak’s New L.A. Boutique Goes Big

New York’s Oak boutique went big when it opened its newest Los Angeles boutique.

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