SWIM-SURF

Miami’s SwimWeek Fashion Shows in July on Hiatus, but Trade Shows Will Continue

By Andrew Asch | May 11, 2015

IMG, which used to organize the Mercedes-Benz Fashion Week Swim runway shows, puts the Miami Beach event on hold.

RVCA Joins Forces With Model for Capsule Collection

RVCA Joins Forces With Model for Capsule Collection

RVCA, a leading boardsports and fashion brand out of Costa Mesa, Calif., recently announced its first capsule collection with a model since its popular collaboration with model and actress Erin Wasson for Spring 2009.

Cherokee Acquires Tony Hawk Brands

Looks like Cherokee Inc. is going to be getting a little air with two new brands, Tony Hawk and Hawk, which it acquired for $19 million in cash.

Cherokee Acquires Tony Hawk Brands

Cherokee, the Sherman Oaks, Calif., company that has a stable of brands that include Cherokee, Carole Little, Liz Lange and Sideout, bought skateboard-centric brands Tony Hawk and Hawk from Quiksilver in a deal that closed on Jan. 10.

All Star Execs Mandy Fry and Summer Rapp to Helm New Surf Brand

All Star Execs Mandy Fry and Summer Rapp to Helm New Surf Brand

The newest women’s label in the surf industry will be run by an all-star team.

Eden Eco and Little Eden: Eco-Friendly Swimwear for All

Eden Eco and Little Eden: Eco-Friendly Swimwear for All

Emily Fioravanti is inspired by her years living in Santa Cruz and surfing iconic West Coast surf spots.

All-Star Surf Execs Naude, Fry and Rapp to Helm New Brand

All-Star Surf Execs Naude, Fry and Rapp to Helm New Brand

It was announced on Jan. 6 that top women’s beach and surfwear designers Mandy Fry and Summer Rapp will partner with Paul Naude, former president of the Americas division of Billabong International LTD., to develop as yet unnamed women’s lifestyle brand.

2014 Swim Textiles

2014 Swim Textiles

Swim Textiles

Resort Season in Southern California's South Bay

Resort Season in Southern California's South Bay

In Manhattan Beach and Hermosa Beach, Calif., swimwear is a year-round business.

2014 Swim Shorts Resources

Emsig, Eco Swim by Aqua Green, Heather Blond, Manglar and more waterwear resources.

Capturing the Style of the Endless Summer

Capturing the Style of the Endless Summer

The reintroduction of vintage surf brands seeks to recapture the excitement of surfing's apparel pioneers.

So Cal Street Scene

So Cal Street Scene

Winter sun and surf in Southern California

Tom & Teddy: Father-and-Son Boardshorts

Tom & Teddy: Father-and-Son Boardshorts

Tom & Teddy is a premium swimwear brand that was created for men and boys—fathers and sons, uncles and nephews—to celebrate their bond and mutual love for the water. The contemporary active swim line includes colorful printed trunk shorts made with a snug-fit elastic waistline and mid-thigh length offering an elevated boardshort.

Mi Ola: Swimwear With a Pura Vida Sensibility

Mi Ola: Swimwear With a Pura Vida Sensibility

Swimwear designer Helena Fogarty has about 15 years of fashion experience under her belt and has worked for top brands such as Chanel, Ferragamo and Zac Posen, as well as Harper’s Bazaar.

Mia Marcelle: Swimwear on the Vine

Mia Marcelle: Swimwear on the Vine

Amber Wagner’s idea for her new swimwear label, Mia Marcelle, designed in Napa Valley, Calif., had been fermenting for some time.

Cheeki Swim: Reversible Chic

Cheeki Swim: Reversible Chic

In launching her swimwear collection, Cheeki Swim, Rosie Davenport was inspired by her globetrotter lifestyle as well as her California coast upbringing.