SWIM/SURF
Quiksilver Women's x Club98 Capsule Celebrates Female Surf Community
By Dorothy Crouch | January 21, 2022
Celebrating the female surf community, the QQuiksilver Women's x Club98 Capsule was recently released as a collaboration between the Huntington Beach, Calif., brand and the global organization of ocean lovers.
Cult Gaia Boosts Art By Telling Fans To Create
The Cult Gaia fashion house recently wrapped up social media campaign #CultGaiaLetsCreate.
GabiFresh Launches New Collection with Swimsuits for All
For Summer 2020, designer and fashion blogger Gabi Gregg—also known as GabiFresh—teamed up with Swimsuits For All on a new collection that celebrates Gregg's style evolution.
Pol’ Atteu Shifts from Glamorous Gown Design to Mask Donations Benefiting Homeless
After non-essential businesses closed in Los Angeles due to the COVID-19 pandemic, Beverly Hills couture designer Pol’ Atteu and his partner, Patrik Simpson, have shifted from selling out of the designer's boutique to make masks from their home, but also contribute to the community by protecting the homeless population.
Rodeo Drive Podcast Will Spotlight Glam Past and What is Next for Luxe District
A new digital site for Rodeo Drive is going to go audio.
Cotton Heritage Distributes Masks and Groceries To Hundreds
Cotton Heritage, a manufacturer of blank T-shirts and fleece located in Commerce, Calif., produced an event May 17 where it donated its masks, as well as groceries, to hundreds of people at its headquarters.
JustFab’s Recipe To Serve Shelter-in-Place Styles
Los Angeles-headquartered direct-to-consumer brand JustFab has made a business out of reading consumers’ moods and serving styles that hopefully will reflect the season.
Levi’s Celebrates 501 Day With a Virtual Concert and Exclusive Collabs
May 20 is 501 Day, or the 147th anniversary of a patent that started the denim world as we know it.
South Coast Plaza Unveils Curbside Shopping Program
California retailers got the green light to offer curbside service last week, where shoppers can park in front of a store and pick up goods. South Coast Plaza recently unveiled a curbside-shopping operation for its 2.8 million-square-foot center in Costa Mesa, Calif.
Fashion Superstar Virgil Abloh Helps with A Hip-Hop Merch Project
Need to add some oomph to a music-merchandise project? Just add a fashion superstar who is associated with a music-merchandise project.
Simon G. Jewelry Adopts DTC Offering to Benefit Retailers
As bricks-and-mortar retailers continue to struggle due to social distancing and stay-at-home orders that are keeping consumers out of stores, other fashion-industry players are examining methods to help these retail partners.
Fashion Week San Diego Goes Virtual
Fashion Week San Diego announced that it is getting back into the runway game. It will start webcasting runway shows on May 15.
Ace Rivington Wades Back Into Retail With Front Porch Fittings
Like other California retailers, the flagship for the Ace Rivington brand in Santa Barbara, Calif., took a small step to reopening for business May 11.
Betsey Johnson Forecasts Post-COVID-19 Fashion
On a tour promoting her book, Betsey. A Memoir, Betsey Johnson made a forecast on post-COVID-19 fashions.
School Project Becomes COVID-19 Memorial Mission for 13-year-old Student
Taking inspiration from the AIDS Memorial Quilt, 13-year-old Madeleine Fugate of Studio City, Calif., is determined to remember those who have passed away due to COVID-19 by creating a quilt that honors victims of the coronavirus.
Rodeo Drive Wants To Give The World A Pandemic Break
Pandemic culture has pushed everything online; meetings, shopping, there’s even been digital happy hours. To keep the world digitally engaged with Rodeo Drive, the luxe Beverly Hills, Calif.- shopping district, a new digital site Rodeo Drive Recommends was unveiled.














