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Andrew Asch

Stories by Andrew

Old Bull Lee: After Walk Shorts, Try Surf

Swim/Surf

Rent a Manhattan Beach address, and it might only be a matter of time before you are in the surf business.

Raj & Sports Illustrated Team for Swim Brand

Manufacturing

For more than 50 years, the annual Sports Illustrated Swimsuit issue has been making headlines with its pictorials of supermodels posing in fashion’s most stylish swimwear in exotic locales.

June Sales Sunny for Some Retailers

Retail

Some retailers saw June gloom. Some experienced a positively sunny June.

Action Sports Vet Smith Joins Boardriders

Manufacturing

Nate Smith was named president of the Americas region for Boardriders Inc., the Huntington Beach, Calif., parent company of Quiksilver, Roxy and DC Shoes.

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Vuori Pops at Malibu Country Mart

The Vuori brand makes performance apparel for yoga, CrossFit and other activities. It recently opened a pop-up at Malibu Country Mart.

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Latitude 10 Finds ‘In Between’ Niche

Latitude 10

There is a time in a woman’s life where she wants to wear juniors styles and trends but she is looking for silhouettes and clothes that an adult woman would wear, said Leslie Gardner, a career designer.

Aussie Brand Gorman Opens in West Hollywood

Retail

After 18 years selling contemporary women’s fashion in Australia and New Zealand, the Gorman brand opened its first U.S. store in West Hollywood, Calif., recently.

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Cross Colours X MeUndies

Pioneering brand Cross Colours is going way beyond basics. On July 6, it will launch an underwear line with MeUndies.

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Streetwear: The Movie

Bobby Hundreds leads a tour through the rise, fall and subsequent rise of streetwear in new documentary Built To Fail

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Louis Vuitton X Supreme Skates in DTLA

Around the turn of the century, skate/streetwear brand Supreme made a skateboard deck design that mixed its logo with the gilded tag of Louis Vuitton. A cease and desist order later, the collaboration became part of fashion legend. Until now.

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Cavalli, Tom Ford & Others to Desert Hills

More designer boutiques to the desert!

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LTH JKT Takes a Bow

Meet LTH JKT, a Venice, Calif. headquartered brand which says that it found a way to offer leather jackets one-third off of typical retail prices.

ThirdLove Seeks Best Bra Fit with FitFinder 2.0

Manufacturing

Tech-enabled bra company ThirdLove recently introduced its Fit Finder 2.0 program, a new version of the San Francisco’s company proprietary sizing program.

The Hundreds.com’s Tech Revamp With Shopify Plus

Technology

Bobby Kim built a community with blogs featuring a running commentary on the state of streetwear, hip-hop, rock, politics, travel, food and whatever else grabbed his attention.

Handcrafted LA to Open at The Bloc

Retail

After a career of producing outdoor markets and festivals, the husband-and-wife team of Phillip and Shelly Dane will be opening their first permanent boutique in downtown Los Angeles.

TenOverSix to Move to Miami

Retail

After a nine-year run in Southern California, the TenOverSix boutique will be closing its multi-brand, independent Melrose Avenue store and reopening in Miami, said Kristen Lee, the boutique’s co-owner and creative director.

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B.James Tells L.A. Story With Emerging Label

B.James

In Brandon James’ tough South Los Angeles neighborhood in the 1990s, the people who dressed well and had money were known as hustlers according to James, now a designer.

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Puma X Minions…at Bait

Yes, Despicable Me 3 is on its way to being a blockbuster movie. But did you know that it’s a clothing line too?

Charney’s Los Angeles Apparel Factory Staffs Up, Looks for Growth

Manufacturing

With little fanfare, Dov Charney, perhaps the basics industry’s most flamboyant entrepreneur, unveiled his latest project.

Alternative Founder Returns with M/f people Brand

Manufacturing

Greg Alterman founded blank-T-shirt company Alternative Apparel in 1996, and he had grown it into a $74 million enterprise when he left it in early 2013. His latest venture brings him back to the apparel industry. His new lifestyle brand, M/f people, is scheduled to take a bow June 23.

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Maggie Barry, Kunst NYC and Band of Gypsies Take The Runway

Brigade LA

Downtown Los Angeles’ Brigade LA boutique turned itself into a runway on June 18 with a fashion show that served as a platform for an emerging brand with a performance-art angle, a new line meant for the international music-festival circuit and a contemporary brand with looks inspired by the 1960s.

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Talking Costumes With Mindy Kaling at Beverly Center

For a celebration to mark the completion of Phase One of an extensive remodel, Beverly Center hosted a talk on costuming with actress/producer/creative hyphenate Mindy Kaling and costumer Salvador Perez.

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After Standing Rock Protest, B. Yellowtail Brings Style With Indigenous Angle to L.A.

Shailene Woodley is a fan of B. Yellowtail, a Los Angeles-headquartered label inspired by Native American art, that has made clothes at the Standing Rock protest, and in an area the label calls Occupied Tongva Territory.

Fashion Robot Company Gets $4.5 Million Investment

Technology

SoftWear Automation Inc. is an Atlanta-based company that forecasts a future where apparel is going to be sewn by machines or “sewbots,” robots that sew.

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Shopify’s Frenzy Makes 1st L.A. Drop Zone

There have been plenty of forecasts on the merger between physical and online retail, Toronto’s Shopify may have found a merger between the sometimes exclusive realms with its Frenzy mobile app.

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Made LA Festival Takes the Runway With Opening Ceremony, Snoop Dogg

Made LA

The runways featured brands such as Opening Ceremony, the soundtrack was mostly hip-hop, and the backdrop was a market of trade show–like booths selling everything from T-shirts to expensive footwear.

Sears to Cut 400 Jobs

Retail

Sears Holding Corp. announced this week that it would eliminate 400 jobs in its corporate headquarters in Hoffman Estates, Ill., located in the suburbs of Chicago.

Made LA, Others Try New Fashion Show Format

Retail

The Made LA festival mixed runway shows, music performances and fashion vendors selling everything from boots to T-shirts when the event held its sophomore run over the weekend of June 10.

Boutiques Try Co-Retailing

Retail

Independent boutiques in popular retail neighborhoods are embracing a new revenue model, said Syama Meagher, chief executive officer of the consultancy Scaling Retail.

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Faherty’s 1st Malibu Anniversary

Faherty surfed into Malibu about a year ago. No wipe out dude! The Malibu Faherty boutique celebrated its first anniversary.

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New Hotel & Retail in Once Tough DTLA Neighborhood

The Freehand Los Angeles hotel and Flowerboy Project boutique will open in the once tough intersection of 8th and Olive streets in downtown Los Angeles.

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Lauren Moshi to Malibu Lumber Yard

After more than eight years on Los Angeles' Robertson Boulevard, the Lauren Moshi brand opened a second boutique, this one across the street from the Pacific Ocean.

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Thread Haus Co's Crew Caps to the Rescue

The wool beanie is so…winter! Fortunately, designer and stylist Manuel Jackson is coming to the fashion rescue.

Bernstein & Ryan Raise $500,000 for Nat’l Jewish Health

Events

The backdrop was the elegant Langham Huntington Hotel in Pasadena, Calif. Required dress was black suits and gowns. Martin Chalifour, the principal concertmaster of the Los Angeles Philharmonic, dropped by to give a short performance on his violin.

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Hobie X Katin: Surf OGs Mix It Up

Hobie and Katin started making surfboards, boardshorts and opening surf shops when Eisenhower was in the White House and Elvis Presley was considered a threat to society. Decades later, these innovative labels partnered for limited edition Hobie X Katin Surf Collection.

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Premium Denim Line Works With Skingraft Brand to Knock Homeless Crisis

Skid Row Denim

Los Angeles County’s homeless crisis has skyrocketed in the past year, with 57,794 individuals counted as homeless by the Los Angeles Homeless Services Authority. It’s an almost 23 percent increase over 2016.

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Quiet June Market Draws Focused Buyers Ready to Spend

LA Fashion Market

June market in Los Angeles is typically a quiet affair with buyers arriving to wrap up Fall orders and start looking at Holiday goods. Sandwiched between the larger Fall markets in March and the massive Las Vegas trade shows in August, June tends to draw lighter traffic comprised of mostly regional buyers.

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Small Town High School Wins $50,000 Prize from Vans

Parker City, South Dakota is a one stoplight town, but its arts and fashion potential is enormous. It was the grand prize winner for the 8th annual Vans Custom Culture art competition.

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Trash Los Angeles' New Styles

Trash Los Angeles was previously known for its T-shirts and hoodies. Now the rock 'n' roll inspired line is doing jeans and vests.

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Comeback for Beverly Hills Hosiery

The downtown Los Angeles fashion biz mourned the loss of Beverly Hills Hosiery, which has been selling hosiery, intimates and costumes for more than 80-years. But the company's new ownership told us to get ready for a comeback.

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Barbara Fields’ Spring/Summer ’18 Fashion Forecasts

Barbara Fields Buying Office has been forecasting juniors fashion for more than 30-years. Last week, it released the Fields Spring Summer 2018 Trend Report. Fields gave us a peek at trends forecast to make a splash soon.

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CMC's 3rd Floor Party for LA Fashion Market

Get ready for the first breakfast buffet party produced by the showrooms on the A-wing of the CMC's 3rd floor.

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Rails Does Pop-Up in N.Y. Surfing Mecca

After nine years of building an apparel line for men, women and children in Los Angeles, Jeff Abrams, founder of Rails brand is going cross country to open a pop-up shop. The Rails pop-up will be in the East Coast surfing Mecca of Montauk June 3-4.

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Fred Segal Announces Shops for WeHo Location

Fred Segal made headlines in December when it announced that it would open a West Hollywood location. On June 1, it gave a peek inside the upcoming store.

Retail Sales Tough in May

Retail

Retail sales reports for May were downbeat. Cato Corp., a Charlotte, N.C.–headquartered retailer, had a particularly tough month when it posted a same-store-sales decline of 16 percent.

Kors to Close Stores

Retail

Michael Kors Holdings Ltd., the New York–based ready-to-wear and accessories brand founded by designer Michael Kors, announced on May 31 that it would close more than 100 stores.

FBI Moves Out of CMC

Manufacturing

After nine years at the California Market Center, Fashion Business Inc., the educational nonprofit for start-up and growing fashion companies, is moving into a shared office space called CTRL Collective.

Bamboo Rose Extends Social Reach of PLM

Technology

Product Lifecycle Management software is something of a social media for the manufacturing set.

New Project for L.A. Arts District Pioneer Guerilla Atelier

Retail

In 2012, Carl Louisville quit a job running the Prada Epicenter store on Rodeo Drive, where he got to socialize with Miuccia Prada and Hollywood A-listers. Post Prada, he opened a luxury store in a section of Los Angeles adjacent to homeless encampments in the city’s tough Skid Row section.

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Changes for Fairfax Ave., Rodeo of Streetwear

Fairfax Avenue is still the Rodeo Drive of streetwear, but there have been some notable shops leaving the thoroughfare.