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Andrew Asch

Stories by Andrew

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The Hundreds Goes Workwear

Inspired by traditional workwear, Los Angeles headquartered streetwear brand The Hundreds released its Fall 2016 collection today.

Jenni Kayne Opening Two Stores in California


The Jenni Kayne brand is on the move.

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Making the Most of a Quiet LA Market

LA Market

The recent Los Angeles Fashion Market for Holiday/Resort 2017 appeared to be dead on arrival, but signs of life existed.

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FCI’s Fashion Culture Fall ’16 Show

Fashion Culture

A sexy tribute to music star Prince’s often-risqué vision followed a fashion collection inspired by religious modesty.

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Food Trucks to CMC

Food trucks have been the Los Angeles culinary craze for a few years, now they’ve parked at the California Market Center.

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Supra Pops With Art And Sneakers

He used to skateboard on it. Now he looks at it as prime art material.

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Wet Seal Blogs The Bloggers

Wet Seal’s rebound campaign is hoping to make a splash with bloggers, bloggers, bloggers.

The Off-Price Market Is Switched On


In a tough retail market, off-price stores are churning up some of the best performances in the business.

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NYC Beachwear Brand, Faherty, Takes It To Newport Beach

Waters are crowded in the swim/beachwear market, but New York City’s Faherty brand hopes to make a California splash.

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Seventh Letter Boutique Goes Soccer

Streetwear, meet soccer.

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At Platform: Curve X Tom Dixon

Curve X Tom Dixon

On July 20, a gala opening was held for their 7,000-square-foot emporium, called The Shop, Curve X Tom Dixon.

Next Stop for Streetwear Brand: Hotel Rooms & Lobbies


At the W Hotel in Hollywood, guests can order apparel and accessories from LA brand ADBD, which are delivered like room service.

Guerilla Atelier: Ultra Luxe Store Grows in Arts District


Carl Louisville spent a career on retail on Los Angeles’ affluent Westside, but in 2011 he decided that opportunities lay east. He opened the ultra-luxe boutique Guerilla Atelier in the Skid Row–adjacent Arts District in downtown Los Angeles.

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Old Fame Tries Something New

Old Fame

After starting a career in fashion design and leading a surfwear company called Old Fame, Steven Esterley was dying to try something different.

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Balenciaga to Rodeo

French fashion house Balenciaga opened its second American flagship at 353 N. Rodeo Dr. recently.

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Au Courant: Social Change By Boutique

Kelly Fielding took an extended break from Los Angeles' fashion rat race to go backpacking in South America and work in a women’s shelter in India. At the women’s shelter, clothes were made for export and Kelly had an Eureka moment. She could work on changing the fashion business and help people, if she sold clothes from places like the shelter and artisan co-ops around the developing world. She will produce a grand opening party for boutique Au Courant - which sells these fair trade clothes - on July 19.

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Niche Suit Maker Jimmy Au’s Leaves Beverly Hills for Sherman Oaks

Jimmy Au’s

There’s only one store in the United States selling suits and gear for the shorter man; it’s Jimmy Au’s for Men 5’8” and Under, said Alan Au, company vice president.

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Diane Merrick – Back in Fashion

Once you’re involved in fashion, you never really say goodbye.

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Obsessee Doesn't Want Your Money

“Your money isn’t good here! We want your social media posts.” This is the mantra of a pop-up shop to produced July 15-17 by the online only media title Obsessee.

June Business Better Than Expected


For many retailers, there was no June gloom. They did better business than what many Wall Street analysts predicted.

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Melrose Ave To Get Wheels – With New Shuttle

Los Angeles’ Melrose Avenue has a long history of being the address to innovative boutiques. But the fabled boulevard also has been dogged by the same complaint year after year. The city blocks are too long. Enter the Melrose Shopping Shuttle.

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Cult Gaia Pops

Making floral crowns was a hobby for fashion student Jasmin Larian. Fast forward to 2016, she parlayed a craft business into fashion label Cult Gaia. All things Cult Gaia will be on display at its first pop-up shop, at the Platform boutique retail center in Culver City. The shop popped on April 9

L Brands Beats Estimates During Soft March Business


L Brands—the parent company of Victoria’s Secret, PINK and Bath & Body Works—beat Wall Street estimates.

Anne Fontaine’s Gala South Coast Plaza Runway Show


Designer Anne Fontaine made a trip to South Coast Plaza in Costa Mesa, Calif., for her label’s first comprehensive West Coast runway presentation.

Roach to Head Volcom Women’s


Lyndsey Roach, an action-sports veteran, was named the global head of women’s business for Volcom, it was recently announced.

Surf’s Heartland No Longer No-Go Zone for Designer Styles: Kin Opening in Huntington Beach


For decades, Main Street and Pacific Coast Highway in Huntington Beach, Calif., have been known as the Rodeo Drive of Surf.

Majors Market Buzzing

Trade Shows

The 2015 Back-to-School season was considered a disappointment for much of the juniors market, but the future looks bright, according to many of the exhibitors at the April 4–6 run of LA Majors Market, primarily held at the California Market Center in downtown Los Angeles.

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Anne Fontaine's Gala South Coast Plaza Show

Franco-Brazilian designer Anne Fontaine made a trip to South Coast Plaza in Costa Mesa, Calif. on March 31. The occasion was a gala runway show for the international brand’s Spring-Summer 2016 season.

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Louis Vuitton Men’s To South Coast Plaza

South Coast Plaza is Louis Vuitton central. The luxury resort already had three Louis Vuitton boutiques. Now, it's going to get a fourth - Louis Vuitton Men's.

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M The Movement Goes Public

The M The Movement produced a trunk show March 29 at restaurant The District by Hannah An. Take a look.

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The Festival Line With Rock ‘N’ Roll Collab

It's “festival” season now. Before she makes an appearance at Coachella Valley Music and Arts Festival, Z Berg, of the band Phases, announced a limited edition fashion collaboration with Christy Dawn, a fashion designer from Los Angeles' Venice Beach.

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Aella: From L.A. E-Tail to a Bloomie’s Pop-up


Eunice Cho always thought that chic office clothes were uncomfortable and too high maintenance. She wanted bottoms from her Los Angeles women’s fashion line, Aella, to look like slacks but feel like yogawear.

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LAMM Crowds Mixed

LA Men's Market

Wind was kicking up outside, but the emphasis was on summer for the LA Men’s Market, which took place March 29–30 on the 10th-floor events space at the California Market Center in downtown Los Angeles.

Planet Blue Opening NY Store in SoHo


Planet Blue will take its sunkissed, California lifestyle to Manhattan’s urbane SoHo neighborhood.

Tirnauer Joins Wet Seal as CFO


Judd P. Tirnauer was appointed to the positions of chief financial officer and executive vice president The Wet Seal LLC, the Irvine, Calif., women’s retailer, which is staging a comeback.

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American Rag’s Mark Werts Gets Political

It’s been the topsiest turviest election season in recent memory, and American Rag's Mark Werts has entered the fray.

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Fendi Takes a Bow on Rodeo Drive

Italian Fashion House Fendi made a Rodeo Drive splash March 24.

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Maggie Barry’s Indie LA Fashion Week

Maggie Barry is one of Los Angeles’ true independents. She may have received notoriety for her costumes for stars such as Lady Gaga, Katy Perry and Nicki Minaj. She saves some of her inspirations for the runway every LA Fashion Week.

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Mario De La Torre's Sophomore Style Fashion Week

Los Angeles’ Mario De La Torre put in a sophomore runway show March 18 at Style Fashion Week in West Hollywood, Calif.

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Hale Bob Opens Direct-to-Consumer Sales After Runway Shows

Hale Bob

The Los Angeles–based Hale Bob label held a fashion show on March 17 at Style Fashion Week in West Hollywood, Calif. But Daniel Bohbot, the label’s founder and owner, announced that he will add a direct-to-consumer element to all of his upcoming fashion shows.

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Shanghai’s Helen Lee Takes U.S. Bow at Style Fashion Week

“insh” is Helen Lee’s puckish streetwear line headquartered in Shanghai. The words stand for “In Shanghai,” and it celebrates a new fashion sensibility in the megalopolis. Recently Lee developed a ready-to-wear line that was meant to be a sophisticated as her fans in Shanghai, and elsewhere. But Lee vowed she would take every stitch and detail possible to not come across as being dreadfully serious. The self-named line – called Helen Lee, took its first U.S. runway show bow March 19, at Style Fashion Week in West Hollywood, Calif.

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Van’s 50th – Cake, Music, Shoes!

Vans, headquartered in Cypress, Calif., celebrated its 50th anniversary this week with concerts and parties across the globe this week. Van’s 50th party started in February at high end sneaker stores. Check out the recently released Vans Pro Classics 50th Anniversary Collection and the Vans Vault Checkered Past Collection.

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Althouse’s Spring Party

Jennifer Althouse produced a Spring party for her multi-brand women's boutique, Althouse, just a block away from the main drag of the fashion district. Party happened March 15. Take a look

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Convert Streamlines Concept

Streamlined Concept

San Francisco Bay Area retailer Convert closed its Berkeley, Calif., shoe store last month and reopened it as a clothing store.

Axis Trade Show Planning L.A. Event in October

Trade Shows

Axis, a lifestyle trade show for millennial women’s brands, is coming to Los Angeles.

PLM Helps Moods of Norway do Biz ‘In Season’


On runways in Oslo and Los Angeles, the Moods of Norway fashion label has been busy, having displayed looks from its Autumn/Winter 2016/2017 season in the past four weeks.

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Fall ’16 Market Draws Mixed Reviews

Fall ’16 Market

For some at the recent Los Angeles Fashion Market, it was an opportunity to place Fall 2016 orders. For others, it was a chance to replenish depleted inventory.

Wet Seal Maps Its Rebound


New offices, new staff and new merchandise, Wet Seal put its rebound on display.

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Shawmut’s New Look

Shawmut Design & Construction puts its imprint on Rodeo Drive by remodeling flagship stores for retailers such as Tory Burch, Tom Ford and Jimmy Choo among others. Recently, it focused its construction work on itself.

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Puma’s Blaze of Glory at The Well

Puma invited groups of VIPs and partiers to check out its new Blaze of Glory high end sneaker line on March 11 at The Well, it's a boutique and events space in downtown Los Angeles.