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Andrew Asch

Stories by Andrew

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Cheyann Benedict’s Way


When Cheyann Benedict, co-founder of the C&C California brand, made a return to fashion in 2013, she wanted to run her self-named Cheyann Benedict company her way.

The Fight Against Retail and Cyber Crimes: Better Cards, Better Security


Cyber crimes are skyrocketing—there are estimates that more than $3.5 billion in fraud was committed online in 2013—but security organizations protecting retailers and consumers are pushing back.

Stanford Shopping Center Gets Makeover


Stanford Shopping Center, a Simon-owned mall located across the street from Stanford University, is in the midst of a big renovation.

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Simone Michele Takes A Bow

After a career designing bags for other people, Michelle Queza will debut her own bag line. It’s called Simone Michele.

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OTB: Old-School Graphics

Made in America

It is relatively easy to get into the T-shirt business, said Eric Byrne, who spent a good part of his career selling T-shirts. You just need screen-printing equipment and some blank T-shirts. The hard part is making good-quality shirts and putting the right graphics on them.

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Volcom: True To This...On Film

With its old motto “Youth Against Establishment” retired, Volcom has been rolling out its new brand tagline “True To This.” To mark the occasion, Volcom has released some short films.

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Craig and the Big Clean-Up

Steve Craig, president and chief executive officer of Craig Realty Group, donated more than $10,000 on Aug. 9, to non-profit groups. Craig Realty also participated in day of service for Commerce where volunteers seek to clear out garbage and clean-up graffiti around Commerce.

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Small Holiday/Resort Market in LA

Drawing in Local Buyers

Always the smallest market on the calendar, the Aug. 4–7 run of Los Angeles Fashion Market drew local buyers and a handful of bigger retailers looking to get orders in before the big trade shows in Las Vegas later this month.

July Sales Strong


Retail sales for July, often considered a harbinger to the Back-to-School season, increased 5.4 percent, according to Jesse Tron, spokesperson for International Council of Shopping Centers, a prominent trade group for the mall business.

Retail Moves: COS, Rebecca Minkoff Scheduled to Open Los Angeles Stores


COS, a division of H&M, recently signed a lease for a 13,000-square-foot store in Beverly Hills, Calif., said Jay Luchs, the broker who handled the deal. It will be among one of COS’s first stores in the United States.

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Surf Pop-Up at Ron Herman


With surf music playing in the background and boards being shaped on site, new surf label Vissla showcased its debut collection on Aug. 2 with a pop-up shop at the Ron Herman boutique at the Fred Segal boutique compound in Los Angeles.

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Activewear with a Sustainable Edge

Move By Alternative

Alternative Apparel rolled out two flagship boutiques in the past 12 months, and, on July 21, the basics company introduced Move by Alternative, a woman’s activewear line with unique silhouettes and a sustainable edge.

UPDATE: Boardsports Shop Val Surf Shutters in Pasadena


Val Surf, one of California’s pioneering boardsports shops, is scheduled to close its Pasadena, Calif., location by the end of this month, leaving the retailer with four locations, said Mark Richards, a co-founder of the family-owned retailer.

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Banana Republic’s New Look

Clothiers always introduce new styles during the Fall season, but for Banana Republic, Gap Inc’s upscale retailer, Fall is all about a new direction.

Val Surf Shutters in Pasadena

Val Surf, one of California’s pioneering boardsports shops, is scheduled to close its Pasadena, Calif., location by the end of this month, leaving the retailer with four locations, said Mark Richards, a co-founder of the family-owned retailer.

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American Apparel: “ We Have Good Ethics”

American Apparel offered no apologies for its risqué billboards which have long proven to be lightning rods for criticism. But the vertical retailer’s newest billboards seemed to be testing a new pitch; see the brash company in a different light.

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Mighty Healthy’s Party at PacSun

For the Mighty Healthy brand, the way to celebrate a decade in business was this; design a capsule collection with a favorite artist Kevin Lyons, and sell at it Pacific Sunwear.

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Uniqlo Pops at Beverly Center

A Uniqlo emporium is scheduled to open at Los Angeles’ Beverly Center on Oct. 10, but to take the sting off of the building anticipation (or perhaps to stoke it a bit more) the Japanese clothier opened a pop-up shop at Beverly Center on July 31.

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Grumpy Cat Scratch Fever

The real star of the season isn’t a super model or an action star – it’s Grumpy Cat! The feline with a sour puss made an appearance at Kitson in Santa Monica on Aug. 4.

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From LeBron to the Hustlers

I Am Nameless

In a major case of beginner’s luck, basketball star LeBron James posted an Instagram picture of himself wearing a crew neck T-shirt by novice Los Angeles brand I Am Nameless in January.

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New Nostalgia


A typical career trajectory in modern fashion starts with an entrepreneur introducing an apparel line and, a few years later, launching an e-commerce store. But that is not the case with Heather Lipner, founder and creative director of apparel line Clashist. She turned the typical trajectory upside down.

After PacSun, Lee Joins Wet Seal

It was announced July 31 that Christine Lee was named executive vice president and chief merchandising officer of The Wet Seal Inc., she will start working for the Foothill Ranch, Calif.–based company on Sept. 3.

Top Womenswear Executive Resigns from PacSun


Christine Lee, senior vice president of women’s merchandising and design, has resigned from Pacific Sunwear Inc., the surfwear retailer headquartered in Anaheim, Calif. She has been with the company since 2010.

Mansion Trade Show to Debut in Las Vegas

Trade Show

Atlanta-area production company Collab Avenue plans to host its first fashion trade event, the Mansion Trade Show, in Las Vegas Aug. 17–19

City Chic to Roll Out California Stores


City Chic, an Australian retailer of women’s plus-sized fashion, opened its first American store Aug. 1 at the Westfield Culver City retail center, located off a busy stretch of the San Diego (405) Freeway.

Smith, Uner to Relaunch


Los Angeles Fashion Week has been criticized throughout its history for not attracting enough buyers and not producing enough shows for high-profile designers. For Kelsi Smith, director of Los Angeles Fashion Council, a community organization for fashion designers, what the fashion week needs is better organization.

Madison’s Melrose Store Closes in Real Estate Deal


After a 16-year run, prominent Los Angeles boutique chain Madison shuttered its Melrose Avenue location on July 26, the company’s second store closing in two months.

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Money Ruins Everything @ The Park Showroom

Showroom Profiles

In October, the menswear showroom opened contemporary boutique Seven Points on the ground floor of the Lady Liberty Building. Last month, it announced a merger with streetwear showroom Money Ruins Everything. T

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Showroom Profile: Lynn Girard

New Location

After 36 years of running a showroom in the California Market Center, Lynn Girard thought it was time for a change.

Centric’s New Investment to Fund China Expansion


Centric Software Inc. announced on July 29 that it received $24 million in Series D capital funding.

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Tokidoki Gets Cute

Cute and spooky was Tokidoki’s style when the Los Angeles-headquartered pop-culture brand took its bow about a decade ago. With the ntroduction of a new character Palette, it's just getting cute.

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Pepsi Style

Pepsi. It’s not just a soft drink. It’s a fashion line too. Pepsi recently introduced the Pepsi Live For Now Collaboration.

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Mom's The Word Takes A Bow

fter 17-years of running maternity shops in the San Francisco Bay area, Mom’s The Word opened a Los Angeles location.

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Globe's Old School Surf Movie

Action Sports Brand Globe International defied the current way of making the surf movie. Their flick, Strange Rumblings in Shangri La, premieres on July 31. Here's a peek into Globe's big surf world.

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Rebel 8: Pop-up at the Edge of Town

Streetwear brand Rebel 8 produced pop-up shops in Taipei and Sydney this year, and in June the brand opened a shop at its Los Angeles-headquarters. But for some people, it might be as tough to get there as skateboarding down a set of concrete steps.

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Business Makes a Big Splash

Miami’s Swimwear Trade Show

The trend for women’s swimwear is getting skimpier, but the market for bikinis, one-pieces and coverups is becoming a much bigger business.

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Indah at Mercedes-Benz Fashion Week

Call Indah a multi-cultural flirt. Its new swim line was called Jambo Zuri, which translates as 'Hello Beautiful' from Swahili. It took a bow July 21 at Mercedes-Benz Fashion Week Swim

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Minimale Animale at Mercedes Benz Fashion Week Swim

Was there a bad girl at the sunny Mercedes-Benz Fashion Week Swim? It could have been the line Minimale Animale. Models wore motorcycle helmets at the show and heavy metal music blasted on the show's soundtrack.

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Suboo at MBFW Swim

Miami Swim

Sue DiChio, designer of swimwear line Suboo, unveiled a ’70s-inspired collection on July 20 at Mercedes Benz Fashion Week Swim.

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We Are Handsome at MBFW Swim

Australian swim line, ‘We are Handsome,’ took a bow at Mercedes Benz Mercedes Benz Fashion Week Swim.

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Mikoh at MBFW Swim

After years of exhibiting their swimwear line at trade shows, Mikoh's Oleema and Kalani Miller produced their first runway show at Mercedes Benz Fashion Week Swim.

Full Circle Lite: Software for the Emerging Fashion Company


Since Innovative Systems opened for business in 1994, some of the action-sports field’s biggest players have signed up to use its Full Circle software.

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The Outlets at Tejon to Open


More than 70 well-known retailers are scheduled to open stores at the new Outlets at Tejon center on Aug. 7.

L.A. Boutique Veterans Alisa Loftin and Neely Shearer Return to Retail With In Heroes We Trust


After a long break, two stars of Los Angeles’ boutique scene, Neely Shearer and Alisa Loftin, will open a new store near booming Abbot Kinney Boulevard.

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Surging Retail Traffic & New Lines Debuts


Agenda has always staked a claim to being the go-to place for streetwear and action-sports clothing, and it defended that position this year by attracting a host of big-name retailers and a wide array of apparel outposts.

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New Boots for Palladium

Palladium used to march to a military beat when it made boots for the French Foreign Legion. With its upcoming collaboration with Alpha Industries, it is marching to the beat of a different drummer.

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No Surf? Here’s Seventh Wave & Endless Summer!

There are no waves in Long Beach. But there's the Seventh Wave Surf Shop and the Art Theatre. It just enough for a 50th anniversary screening of The Endless Summer - the flick that put surf culture on the world's radar screens.

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Akai Ito's New Store

Akai Ito opened in 2012 with the mission of bringing high end avant garde fashions to Los Angeles' Arts District. But it recently moved to the Old Bank District, and its new space will offer an art gallery and a shop.

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The Cooper’s Eternal Sunshine of the Contemporary Mind

During the World Cup, Cooper Design Space screened the soccer event’s highly anticipated games in its lobby, now it’s back to art with a gallery show by artist Jess Black.

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SLVDR: Taking the Boardshort in a Different Direction


Technical boardshorts have ruled the action-sports swim game for years. But Rob Myers, president and creative director of the Santa Ana, Calif.–based men’s collection SLVDR, wants to challenge swim fashion with his label’s new “Water Short,” which debuted at the Agenda trade show in Long Beach, Calif., on July 10.