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Andrew Asch

Stories by Andrew

2014 Newsmakers: Rodeo Drive Construction Brings Even More Luxury to Beverly Hills


This was a big year for remodels and construction of new buildings on Rodeo Drive, often considered the most exclusive of luxury shopping districts in Southern California.

2014 Newsmakers: Nasty Gal Rising


On the heels of the Nov. 21 debut of the hip e-commerce emporium’s debut of its first physical shop at 8115 Melrose Ave. in Los Angeles, it’s getting ready to open another boutique. The second shop will be located at 1254 Third Street Promenade in Santa Monica, Calif. It was the former site of a MNG by Mango.

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2014 Newsmakers: Ace Moves Into Fashion District


The Ace Hotel was one of the most highly anticipated projects to open in the Los Angeles Fashion District.

2014 Newsmakers: MAGIC Parent Advanstar Acquired

Trade Show

Twice a year, more than 5,000 brands and more than 65,000 attendees decamp to Las Vegas to show their latest wares at the sprawling über trade show MAGIC and its sub shows, which include WWDMAGIC, Project, ENKVegas, Pooltradeshow and Sourcing at MAGIC.

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Guerilla Atelier & The Lost Warhols

Carl Louisville, founder of the Guerilla Atelier boutique at the edge of downtown Los Angeles, mixes a Californian sense of refinement with an Arts District sense of adventure at his shop, and Dec. 10 was the atelier’s night for giving back with a photographic series called The Lost Warhols.

Wet Seal Discusses Bankruptcy, Other Options During 3rd Quarter Call

Retail Finance

During a conference call on Dec. 10, executives of The Wet Seal Inc., discussing third-quarter results, raised the possibility of a company bankruptcy.

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Uniqlo: 1,000 Ways To Thank L.A.

After opening a bunch of emporiums in Southern California, Uniqlo planned to give away some holiday freebies around Dec. 13. Check it out.

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Kaye Morales After Style Fashion Week

After making her L.A. debut with a Style Fashion Week runway show in October, Kaye Morales returned to the Philippines to work on her self-named collection's fall/winter 2015 line called Samurai.

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Rachel Tribble: Peace, Contradictions & Skateboarding

Artist Rachel Tribble made some paintings inspired by meditation and peace, but the art was placed on something known to disrupt order on sidewalks all over the world; the skateboard.

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Caruso Outlines Plans for Palisades Village

neighborhood development

Reviving a long-gone movie theater, introducing unique, boutique retail, building a park; these are some of the new features that Rick J. Caruso plans to bring to his proposed Palisades Village development in Los Angeles’ exclusive Pacific Palisades enclave.

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The Treeman Cometh

Venice boutique In Heroes We Trust threw a party dubbed Theatre on Dec. 5, and in a case of a party living up to its name, it was visited by Venice-style agitprop; the Tree Man of Venice planted his feet at the party.

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Lululemon’s Sweaty Santa Monica Debut

Huff,puff, huff! The Lululemon Athletica emporium on Santa Monica's Third Street Promenade opened Dec. 4 on a sweaty note.

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Westfield Santa Anita Gets a $20M Upgrade


Shopping-center juggernaut Westfield wrapped up a $20 million renovation of its Westfield Santa Anita mall in Arcadia, Calif., on Black Friday.

November Sales Strong Despite Black Friday Disappointments


Black Friday sales results disappointed, but overall retail business for the month of November generally pleased retailers and Wall Street analysts.

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Retailers Await Next Big Shopping Event

After Black Friday

Retail analysts forecast a lull in business in weeks following the big deals and buzz of Black Friday, generally considered the kickoff of the winter holiday retail season. Business is predicted to skyrocket sometime before Dec. 20, Super Saturday, the weekend before Christmas.

International Checkout Goes Where Few Shippers Dare


International Checkout Inc., a Van Nuys, Calif.–based shipper, has carved a niche of managing international sales and fulfillment for retailers such as Bebe, Alice + Olivia by Stacey Bendet, Trina Turk, Joe’s Jeans and Kitson. It recently announced that it would be working with high-profile boutique Ron Herman.

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Kora Rae's Preview Party at Avedon

It was a rainy night in Beverly Hills on Dec. 3, but a little wet weather did not stop New York-based luxe fashion brand Kora Rae from producing a preview party for its Fall/Holiday2015 collection at the independent, multi-brand boutique, Avedon.

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Schott’s Rock ‘n’ Roll Debut

What could be more rock ‘n’ roll than a leather jacket? Schott NYC makes leather jackets which were worn by Marlon Brando, The Ramones, and a long list of other stylish malcontents. Schott produced a Dec. 3 debut party for its first West Coast boutique, located at the Americana at Brand retail center in Glendale, Calif. Check it out.

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Bloggers Night Out Big Toy Drive

On Dec. 4, Swank Stylista blogger Raven Roberts and Vic Sanders of the Vic Styles blog will host a Blogger’s Night Out/Toys for Tots Drive from 6PM to 9PM at The Park Showroom at 845 S. Los Angeles St. in downtown Los Angeles. To make your appearance at the toy drive, party, email .

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Black Friday Shopping Down, But NRF Remains Optimistic for ‘Superbowl’ of Shopping

The Black Friday weekend represented a tough beginning to what many economists still forecast to be a holiday season of good sales.

Caruso Closes Escrow on Palisades Enclave.


Rick Caruso, developer of The Grove and The Americana at Brand retail centers in the Los Angeles area, announced Nov. 25 that his company, Caruso Affiliated, closed escrow on Swarthmore Avenue in the wealthy enclave of Pacific Palisades in Los Angeles.

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Sleepy Jones to Open in Santa Monica. Calif.

Spade and Buri

Spade started Sleepy Jones and on Nov. 20, he held a grand opening for a 650-square-foot Sleepy Jones boutique at 1318 Montana Ave. in Santa Monica, Calif.

Element Goes Global: New Executives, New Boutique


Element, an Irvine, Calif.–based brand owned by Billabong International Ltd., announced on Nov. 24 the hiring of two European executives.

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Naked Princess To La Cienega

Naked Princess opened its first flagship store at 653 N. La Cienega in West Hollywood earlier this year. It is the former address of a Catherine Malandrino Maison shop. Jordana Woodland, Naked Princess’ chief executive officer worked with LM Pagano, an interior designer to make a space that also could serve as a space for private events. The Naked Princess boutique sells the brand’s loungewear and lingerie and beauty products.

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Barbie Loves Wildfox: The Party

Wildfox introduced its “Barbie Loves Wildfox” collection last week. Time to party. Check out the guest list which ranged from Wildfox chief executives to Kardashians.

Wet Seal Hires Team to Explore Sale

Beleaguered retailer The Wet Seal Inc. announced Nov. 24 that it hired a team to help the Foothill Ranch, Calif.–based retailer to look for “strategic and financial alternatives,” which can be industry lingo for considering an array of new directions for the business, including a sale.

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New Standalone Shop in Santa Monica

Ron Robinson

After almost 20 years of doing business in the well-off seaside city of Santa Monica, Calif., Ron Robinson was told to vacate his successful Ron Robinson shop at the landmark Fred Segal compound in May. The entire Fred Segal building at 500 Broadway was going to be torn down to make way for construction of a mixed-use building of residences and restaurants.

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Jen Awad’s Lovelace Collection

We missed Jen Awad at the last edition of Los Angeles Fashion Week. However, the designer best known for making clothes for the rock ‘n’ roll set made a splash Nov. 20 at West Hollywood boutique Orphic. She presented her new Lovelace Collection.

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The Stronghold X Red Wing party

You don’t get more heritage than The Stronghold. The denim and clothing store on 1625 Abbot Kinney Blvd. in Los Angeles makes workwear styles with a Roaring ‘20s feel. It makes sense that The Stronghold would partner with other heritage brands. On Nov. 21, it held an event for Red Wing shoes. The party celebrated the venerable footwear label’s Kangatan 8180 boots, a green leather boot, which was designed for baseball player Ted Williams.

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August Getty Atelier’s Fabulous Dinner

The young, the beautiful and the outrageous convened at a fashion shindig for August Getty Atelier at the Montage Beverly Hills last week. Along with new designer August Getty, Tyra Banks was on hand, along with Taylor Spreitler, an actor and producer, and Vicky Vox, drag queen, entertainer and a model for designer Marco Marco’s notorious debut in 2013.

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Clare V. Takes A Bow in Santa Monica

A Clare V. store opened at 1318A Montana Ave., in Santa Monica, Calif. Nov. 20, adjacent to the new Sleepy Jones boutique and Aero theatre,a favorite of Westside cineastes. There was a store party featuring an appearance by brand founder Clare Vivier herself.

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Nasty Gal Opens on Melrose

Nasty Gal Bows

A line of fans and shoppers snaked around the corner of Melrose Avenue and N. Kilkea Drive in Los Angeles on the morning of Nov. 21 to take in the opening of the first physical boutique for Nasty Gal

Kirwan, Owen to Helm Gap Divisions


Gap Inc. announced Nov. 20 that Jeff Kirwan was named global president for the Gap brand and Andi Owen was named global president for Banana Republic brand.

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Flagship on Rodeo Bows, Chief Honored at Walk of Style


On Nov. 19, Christopher Bailey, chief executive officer and chief creative officer of Burberry, picked up his plaque from the Rodeo Drive’s Walk of Style.

Tankfarm, Schott NYC Opening at Americana at Brand


The men’s clothing line has sold at retailers such as Planet Blue, Kitson and Nordstrom in the past. By Black Friday, the traditional start of the holiday season, Tankfarm plans on opening a 1,300-square-foot boutique at the Americana at Brand retail center in Glendale, Calif.

Nasty Gal Takes a Bow on Melrose


Prominent e-commerce emporium Nasty Gal opened its first physical store Nov. 21 at 8115 Melrose Ave. in Los Angeles. The space formerly housed a store in the boutique chain Madison.

PacSun Hires New Marketing Chief


Pacific Sunwear of California Inc.’s marketing campaign, Golden State of Mind, will be expanding.

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Dropping By Santa Monica Place Store


Diane von Furstenberg visited her recently opened DVF store at the Santa Monica Place retail center on Nov. 17.

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Opening on Abbot Kinney

Hyden Yoo

The Hyden Yoo brand opened its first fashion boutique on high-profile Los Angeles fashion street Abbot Kinney Boulevard earlier this month.

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Mothersbaugh’s Mutated Eyewear Party at Ron Robinson

Mark Mothersbaugh frequently thumbed his nose at authorities wearing goofy glasses (check out the cover of 1982 album Oh No! It’s Devo.) Years later, the music innovator worked on his own line of eyewear with Baumvision. Called Mothersbaugh by Mothersbaugh + Baum, the Ron Robinson boutique held a reception for the new line on Nov. 19.

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Shark Toof Attacks DTLA

Downtown Los Angeles has been building a reputation as a district for high end boutiques, but DTLA also continues to be an address for ambitious art projects. Recently, the area welcomed a 100 foot wide mural of two fearsome looking sharks by muralist/contemporary/street artist who goes by the name Shark Toof.

Nasty Gal Opens on Nov. 21

LA Retail

Prominent e-commerce emporium Nasty Gal confirmed that it will open its first physical store on Fri., Nov. 21, at 8115 Melrose Ave. in Los Angeles, the space formerly housed a location for boutique chain Madison.

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Westfield Style’s Cocktails & Couture with Monica Rose

Westfield Style at Westfield Topanga got its Project Runway on at its recent Cocktails & Couture event. Monica Rose, a stylist, helped judge gowns created by students from FIDM's Design Lab.

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Flagship’s Fall Party

Just when the weather is beginning to feel like fall, the Flagship agency threw a party Nov. 13 for the fall looks of its brands. Take a look!

Holiday Sales To Increase 4.1 Percent Despite Challenges, Forecast Says


Economic indicators point toward an increase in sales, 4.1 percent, for the upcoming winter holiday season, Kimberly Ritter-Martinez, an economist for the Los Angeles County Economic Development Corp., said during a 2014 holiday retail panel at the Glendale Galleria mall in Glendale, Calif., on Nov. 13.

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Visual Display: A Look at Project’s New Booths

Trade Shows

Las Vegas’ Mandalay Bay Convention Center hosts sprawling fashion trade shows Project, ENK Vegas,the eclectic Pooltradeshow and the higher-end Men’s trade show as well as The Tents.

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Quiksilver to Pasadena

Boardriders Club

Surf giant Quiksilver Inc. will open a location for its Boardriders Club store in Pasadena, Calif.

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Visual Display: Agenda’s Award Winning Booths

Trade Show

Most trade show booths are plain 10-by-10 affairs, and they give a clear message: Trade shows are just about business.

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Tech in Made-to-Measure

Alton Lane

Alton Lane has a tech angle on a luxe category with a long history: the made-to-measure suit.

Unique Solutions Design to Open California HQ


Unique Solutions Design Ltd., makers of the Me-Ality apparel size-matching service, which has been piloted at select Bloomingdale’s locations, announced the opening of a California headquarters and a new chief executive officer, who will serve at the company’s office in Santa Clara, Calif.